The Multi-Goal Magic Of Split Testing Software
Imagine a page with 158 different links on it. This page is critical to your sales funnel, but with so many links, there are thousands of...
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Content Creation Platform Visage Launches Web-Based DIY Tool For Creating Data Graphics
According to Visage, marketers can automatically create visuals around data, using its data graphic templates that include text graphics...
42 Percent Of Programmatic Buyers Still Get Reporting In Spreadsheet Attachments
While programmatic has brought automation to buying and selling of digital advertising, buyers say reporting from ad exchanges often...
Account-Based Marketing: New Buzzword Or New Reality?
There’s no shortage of reasons why ABM is attractive to B2B companies. Companies practicing ABM have better alignment with sales, often...
How Busy Local Businesses Can Leverage Data & Technology For Content Marketing
Who would have predicted that small businesses would need to become online marketing savvy to grow? As recently as 10 years ago, you...
Cross-Channel PPC Platform AdStage Adds Google Analytics Reporting
AdStage, the self-serve search and social ad management platform, is expanding its services with new support for Google Analytics...
Data Exposes Scandalously Low Adoption Of Conversion Optimization Tools
If your business was interested in college-bound high school students, I could tell you something about how sophisticated your online...
What Marketing Agencies Can Learn From HubSpot’s Growth
In December 2008, I found myself sitting in a conference room with HubSpot co-founders Brian Halligan and Dharmesh Shah, along with one...
An In-Depth Look At Second-Party Data For Digital Marketers
As compared to first- or third-party data, second-party data is something you don’t hear about often. Because it’s so rare, you’ll hear...
Brand Networks To Buy Social Advertising Platform Shift For $50 Million
Social marketing and advertising software firm, Brand Networks, announced Thursday that it is acquiring Shift, a cross-network social...
All-In-One Marketing Platform Percolate Raises $40 Million In Series C Financing
Marketing technology firm, Percolate, announced it raised c$40 million in Series C financing, bringing the start-up’s total venture...
Stop Building Marketing Platforms For Marketers
Yet despite the proliferation of these technologies, the marketing stack is still largely disconnected from critical aspects of that...
BrightRoll Gives Advertisers Access To Nielsen Digital Ad Ratings
BrightRoll announced today it is expanding its mobile video ad solutions by offering access to Nielsen Digital Ad Ratings data across its...
Don’t Tell Me Why To Focus On The Customer, Tell Me How: MarTech Blueprints
Day 1 of MarTech San Francisco didn’t disappoint. Well, there were a couple disappointments; you know, the presentations that drone on...
20+ Resources For Building Tech-Savvy Modern Marketers
Thousands of marketing technology products clutter the landscape, with new solutions emerging daily to disrupt the status quo. The...
As Martech Blossoms, Don’t Forget What It’s For, Scott Brinker Warns
It’s springtime in the world of marketing technology (martech), and boy, are things blossoming, with more growth and investment in the...
“Heavy Martech” Usage Soars, Giving Tag Management A Big Boost
The ROI of Tag Management, 2015 Edition,” (registration required) there is clearly an explosion in the development and use of marketing...
AdWords On-The-Go With New Android App
This week, Google launched an AdWords app for Android users. The app is now available for download globally on the Google Play Store. The...
Why You Need Content & Martech To Work Together
Within the typical marketing organization, the people responsible for marketing technology (Martech) and those running Content Marketing...
Are You Committing The 7 Sins Of Martech?
Are you the master of your martech domain? Many of today’s marketers might be hesitant to respond in the affirmative, given the current...
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