Fahad HJul 23, 20155 min readThe Multi-Goal Magic Of Split Testing SoftwareImagine a page with 158 different links on it. This page is critical to your sales funnel, but with so many links, there are thousands of...
Fahad HJun 19, 20151 min readContent Creation Platform Visage Launches Web-Based DIY Tool For Creating Data GraphicsAccording to Visage, marketers can automatically create visuals around data, using its data graphic templates that include text graphics...
Fahad HJun 17, 20151 min read42 Percent Of Programmatic Buyers Still Get Reporting In Spreadsheet AttachmentsWhile programmatic has brought automation to buying and selling of digital advertising, buyers say reporting from ad exchanges often...
Fahad HJun 8, 20153 min readAccount-Based Marketing: New Buzzword Or New Reality?There’s no shortage of reasons why ABM is attractive to B2B companies. Companies practicing ABM have better alignment with sales, often...
Fahad HJun 8, 20154 min readHow Busy Local Businesses Can Leverage Data & Technology For Content MarketingWho would have predicted that small businesses would need to become online marketing savvy to grow? As recently as 10 years ago, you...
Fahad HJun 1, 20152 min readCross-Channel PPC Platform AdStage Adds Google Analytics ReportingAdStage, the self-serve search and social ad management platform, is expanding its services with new support for Google Analytics...
Fahad HMay 28, 20157 min readData Exposes Scandalously Low Adoption Of Conversion Optimization ToolsIf your business was interested in college-bound high school students, I could tell you something about how sophisticated your online...
Fahad HMay 27, 20154 min readWhat Marketing Agencies Can Learn From HubSpot’s GrowthIn December 2008, I found myself sitting in a conference room with HubSpot co-founders Brian Halligan and Dharmesh Shah, along with one...
Fahad HMay 21, 20154 min readAn In-Depth Look At Second-Party Data For Digital MarketersAs compared to first- or third-party data, second-party data is something you don’t hear about often. Because it’s so rare, you’ll hear...
Fahad HMay 15, 20151 min readBrand Networks To Buy Social Advertising Platform Shift For $50 MillionSocial marketing and advertising software firm, Brand Networks, announced Thursday that it is acquiring Shift, a cross-network social...
Fahad HMay 14, 20152 min readAll-In-One Marketing Platform Percolate Raises $40 Million In Series C FinancingMarketing technology firm, Percolate, announced it raised c$40 million in Series C financing, bringing the start-up’s total venture...
Fahad HMay 6, 20154 min readStop Building Marketing Platforms For MarketersYet despite the proliferation of these technologies, the marketing stack is still largely disconnected from critical aspects of that...
Fahad HApr 30, 20152 min readBrightRoll Gives Advertisers Access To Nielsen Digital Ad RatingsBrightRoll announced today it is expanding its mobile video ad solutions by offering access to Nielsen Digital Ad Ratings data across its...
Fahad HApr 2, 20154 min readDon’t Tell Me Why To Focus On The Customer, Tell Me How: MarTech BlueprintsDay 1 of MarTech San Francisco didn’t disappoint. Well, there were a couple disappointments; you know, the presentations that drone on...
Fahad HApr 1, 20155 min read20+ Resources For Building Tech-Savvy Modern MarketersThousands of marketing technology products clutter the landscape, with new solutions emerging daily to disrupt the status quo. The...
Fahad HMar 31, 20152 min readAs Martech Blossoms, Don’t Forget What It’s For, Scott Brinker WarnsIt’s springtime in the world of marketing technology (martech), and boy, are things blossoming, with more growth and investment in the...
Fahad HMar 18, 20153 min read“Heavy Martech” Usage Soars, Giving Tag Management A Big BoostThe ROI of Tag Management, 2015 Edition,” (registration required) there is clearly an explosion in the development and use of marketing...
Fahad HMar 7, 20151 min readAdWords On-The-Go With New Android AppThis week, Google launched an AdWords app for Android users. The app is now available for download globally on the Google Play Store. The...
Fahad HMar 3, 20153 min readWhy You Need Content & Martech To Work TogetherWithin the typical marketing organization, the people responsible for marketing technology (Martech) and those running Content Marketing...
Fahad HFeb 18, 20154 min readAre You Committing The 7 Sins Of Martech?Are you the master of your martech domain? Many of today’s marketers might be hesitant to respond in the affirmative, given the current...
