State of Digital Marketing Analytics in the Top 500 Online Retailers” (registration required), my colleague Amardeep Singh and I found...

LeadPages, whose purpose in life has been to capture leads at “points of signup” like opt-in forms or landing pages, is now reorienting...

Earlier this month, Walmart announced the launch of its in-store mobile digital payment system. One Walmart watcher — Chris Bryson, CEO...

In many ways, marketing technology is what separates digital marketers from traditional marketers, in that nothing happens in the digital...

Marketing technology these days is increasingly focused on the future, as marketing moves away from its traditional role of generating...

With software robots (bots) settling into what seems to be a permanent and major part of website traffic, a Detroit-based company is out...

Over in the real world, marketers spend a lot of time and money to make sure their products get great shelf placement. Startup Mabaya...

As with many other kinds of social initiatives, marketers often have a hard time justifying their online communities. To give them some...

Digital marketing platform Connexity today announced it has added two more major resources in its effort to evolve beyond its former life...

Sure, you have a zillion followers on Twitter. But do they help you market or sell your products? That’s the need SocialRank seeks to...

Since its win on the “Jeopardy” TV show, the powerful question-answering intelligence known as IBM Watson has been making its living...

Chasing the buzz. From the BuzzStream website. Awhile back, BuzzStream co-founder and CEO Paul May told me, his company put out an...

From the BeyondCore website For many marketers, the big obstacle in data analysis is that they’re not data scientists and don’t know the...

The Hewlett Packard Enterprise-owned Aruba Networks is today releasing version 2.0 of its Mobile Engagement solution, which it says...

In another sign that the era of Flash is slowly fading out, Adobe said Monday that is it rebranding its Flash Professional animation tool...

Given all the marketing tech power at its disposal, what is a retailer’s best mix to keep customers — without promising them deep pricing...

Sure, emojis are everywhere. But, brands want to know, exactly which ones are being used to talk about us? To answer that question,...

Marketers have so many tools tracking so much data, it’s a wonder they have time to get any work done. To help with this never-ending...

From the Lucid website Let’s say you launch a digital ad campaign targeted at fathers, aged 25 to 35, who make over $100,000. How do you...

Salesforce is today enhancing its predictive powers by announcing Predictive Journeys for its Marketing Cloud. The company’s platform had...