Fahad HMar 22, 20168 min readHow using Zapier coupled with Pipedrive revolutionized our lead management processI am an admitted Zapier addict. I found out about Zapier a few years ago during a discussion with a colleague at a conference. He was...
Fahad HMar 22, 20166 min readAdobe unveils its next-generation Marketing CloudThe Adobe Marketing Cloud logo, rendered as 3-D Adobe is unleashing today what it describes as the next-gen version of its Marketing...
Fahad HMar 21, 20162 min readUsermind launches its platform as “glue between systems” that shows what worksIn order to get their many software tools to work together, marketers often have to act as orchestra conductors. This has led to the...
Fahad HMar 18, 20163 min readCMOs flex IT purchasing muscle, but is that a good thing?There’s been a lot of buzz about the rapidly expanding IT spending power of marketing departments, and specifically, chief marketing...
Fahad HMar 16, 20165 min readThe votes are in — for what Google’s new Analytics 360 Suite really means“It’s like an earthquake that was predicted.” That’s how Gartner vice president Andrew Frank characterized Tuesday’s announcement from...
Fahad HMar 15, 20163 min readGoogle launches its Analytics 360 Suite to provide better marketing measurement tools for “micro-momGoogle is making a bigger play in the marketing data arena today, with the announcement that it is launching a new enterprise-oriented...
Fahad HMar 14, 20162 min readHow “customer obsession” can focus your marketing tech selections“Customer obsession” is one of the most popular buzz-phrases, denoting an approach that places customer satisfaction and a great customer...
Fahad HMar 9, 20165 min readWhat does VR-based marketing offer that other tech does not?Everywhere you look, there are signs that virtual reality is suiting up for marketers. But aside from the pending issues of cost and...
Fahad HMar 8, 20162 min readAmplitude’s new Compass points to behaviors exhibited by returning usersKeeping the customers or visitors you have is a marketer’s first priority. But what helps keep them? Today, mobile/desktop analytics firm...
Fahad HMar 4, 20162 min readForrester Wave Report Names Top Four Social Listening ToolsIn this age of social, listening tools have become marketers’ ears. In its new Wave report on Enterprise Social Listening Platforms, for...
Fahad HMar 3, 20164 min readHere’s Why Martech Needs Some New MetricsOnce upon a time, a business sold a product — often a physical product — to a customer. That was a completed sale, concluding a marketing...
Fahad HMar 2, 20162 min readMyStacks, OpenLantern Launch To Help Visualize Marketing StacksDigital marketers face a blizzard of choices when they choose software. To help them, two new tools are out this week to help businesses...
Fahad HFeb 17, 20162 min readZaius Now Automates Google Customer Match & Facebook Custom Audiences, For FreeBoston-based Zaius, which has been operating in somewhat stealth mode until now, is adding a free version of its behavioral marketing...
Fahad HFeb 16, 20164 min readThree Reasons CRM Marketers Should Partner With Digital Media Teams In The New People-Based EraFacebook first introduced the concept of “people-based marketing” in 2014, and in less than two years, it’s gone from buzzword to...
Fahad HFeb 9, 20164 min readWhy “Good Enough” Is Never Sufficient In MarketingFellow marketers, if recent economic headlines are leaving you antsy, if not mildly panicked, you’re not alone. Last year ended on a...
Fahad HJan 29, 20163 min readNeed New Marketing Tech? Make Sure You Look Under The HoodWe don’t do much these days without the help of technology. Even the office coffee machine has some kind of software in it. Our reliance...
Fahad HJan 27, 20162 min readAdStage Launches “Automate” To Power PPC Automation Across Search And Social Ad NetworksSelf-serve campaign management platform AdStage has announced the launch of a new product called Automate to help advertisers optimize...
Fahad HJan 8, 20163 min readIoT Data Helps A CRM Live Up To Its NameLost in all of the talk about adjusting air conditioners from the road and uploading your latest 5K time to Twitter is the true value of...
Fahad HJan 7, 20163 min readHere’s Why Oracle’s Acquisition of Content Sharing/Visitor Tracker AddThis Adds UpAmong marketing platforms, “it’s a race for data.” That’s how Integrate’s chief marketing officer, Scott Vaughan, summarizes his reaction...
Fahad HJan 7, 20162 min readMulti-Channel E-Commerce Platform Webgility Adds Full-Funnel Intelligence ToolConnecting marketing spend to generated net revenue can be more art than science. To help bend that necessary activity toward a trail of...
