I am an admitted Zapier addict. I found out about Zapier a few years ago during a discussion with a colleague at a conference. He was...

The Adobe Marketing Cloud logo, rendered as 3-D Adobe is unleashing today what it describes as the next-gen version of its Marketing...

In order to get their many software tools to work together, marketers often have to act as orchestra conductors. This has led to the...

There’s been a lot of buzz about the rapidly expanding IT spending power of marketing departments, and specifically, chief marketing...

“It’s like an earthquake that was predicted.” That’s how Gartner vice president Andrew Frank characterized Tuesday’s announcement from...

Google is making a bigger play in the marketing data arena today, with the announcement that it is launching a new enterprise-oriented...

“Customer obsession” is one of the most popular buzz-phrases, denoting an approach that places customer satisfaction and a great customer...

Everywhere you look, there are signs that virtual reality is suiting up for marketers. But aside from the pending issues of cost and...

Keeping the customers or visitors you have is a marketer’s first priority. But what helps keep them? Today, mobile/desktop analytics firm...

In this age of social, listening tools have become marketers’ ears. In its new Wave report on Enterprise Social Listening Platforms, for...

Once upon a time, a business sold a product — often a physical product — to a customer. That was a completed sale, concluding a marketing...

Digital marketers face a blizzard of choices when they choose software. To help them, two new tools are out this week to help businesses...

Boston-based Zaius, which has been operating in somewhat stealth mode until now, is adding a free version of its behavioral marketing...

Facebook first introduced the concept of “people-based marketing” in 2014, and in less than two years, it’s gone from buzzword to...

Fellow marketers, if recent economic headlines are leaving you antsy, if not mildly panicked, you’re not alone. Last year ended on a...

We don’t do much these days without the help of technology. Even the office coffee machine has some kind of software in it. Our reliance...

Self-serve campaign management platform AdStage has announced the launch of a new product called Automate to help advertisers optimize...

Lost in all of the talk about adjusting air conditioners from the road and uploading your latest 5K time to Twitter is the true value of...

Among marketing platforms, “it’s a race for data.” That’s how Integrate’s chief marketing officer, Scott Vaughan, summarizes his reaction...

Connecting marketing spend to generated net revenue can be more art than science. To help bend that necessary activity toward a trail of...