From the LiveWorld website The job description of the modern brand includes managing countless streams of conversations across social and...

An illustration from Piano’s website Marketers who want to present customized experiences to segments of their website visitors — and...

The live video version of Pulse on CNN Microsoft Pulse is the real-time voting platform that you might have seen on TV, as viewers give...

Hootsuite is acting today to make its social media management platform a more complete citizen of the marketing ecosystem. The...

A year ago, audience measurement service Nielsen bought the data management platform (DMP) eXelate, which collects and makes available...

SurveyMonkey is expanding on the meaning of its name. Not the “monkey” part, of course. With the recent launch of SurveyMonkey...

Move over, telephone. Facebook Messenger in particular, and messaging apps in general, are on their way toward becoming the main live...

Two screen shots of Emotit. On the left, a clip of Republican Senator Ted Cruz is apparently really liked (9.3) by Democrats (blue)....

When it began in 2012, Segment (formerly Segment.io) had one purpose in life: take data from mobile apps and web sites, and make them...

If you’ve been in marketing long enough, you’re probably familiar with John Wanamaker’s famous quote: “Half the money I spend on...

Some of the products promoted by ReadyPulse’s influencers Experticity is an influencer network that finds and supports offline advocates...

It’s ironic that television, the original mass marketing channel, is the last to become a full-fledged citizen of the consumer profile...

Mobile app marketers need a better data tool, and they need it for free. That’s the mission of startup Pyze, which today is launching its...

Television, the granddaddy of marketing channels, is just now becoming a full citizen of online-focused marketing platforms. Last week,...

If you’re already using predictive analytics within your organization, then you know just how impactful they can be, and you’re likely on...

The Google-backed Physical Web is now operating in the physical world. UK-based mobile commerce provider Proxama, in partnership with...

There is one bright spot in Distil Network’s third annual report on bad bots, out this week: Human-generated internet traffic outnumbered...

As the MarTech Conference headed down the final stretch earlier this week, conference chair Scott Brinker moderated a panel called “A...

Why do vendors dislike marketing technology analyst firm Real Story Group? According to Theresa Regli, Principal Analyst & Managing...

Travis Wright speaks about building a martech stack at MarTech. Travis Wright, Chief Marketing Technologist for CCP Global, had his work...