A screen from Taykey’s free Trend Pulse New York City-based Taykey makes its living by being trendy. That is, it determines the leading...

Technology is fundamentally reshaping the advertising and media landscapes; the fault lines between pure-play media and advertising are...

Marketers looking to personalize offers for customers have another option, with this week’s launch of Grey Jean Technologies’ new...

Marketing data provider Acxiom is now making generally available its turnkey environment that fully integrates its LiveRamp acquisition...

User-created photos, from the Olapic web site Email marketing took another step toward becoming an outlet for user-generated content...

Imagine that, as a marketer, you have a direct stream of data reporting back from every product sold as a result of your campaigns....

A heatmap using Zarget Conversion rate optimization (CRO) is the boring name for an essential task: figuring out what online tweaks will...

Marketing tools are so commonly located in the public cloud these days that news stories often don’t even mention the fact. But...

“Not everything that counts can be counted, and not everything that can be counted counts.” — William Bruce Cameron, sociologist It may...

For those who thought privacy might recede as an issue with the new pact hammered out between the US and the EU, recent news from Europe...

As the internet continues to blur many competitive differences like pricing and product selection, brands have increasingly seen their...

Tubular’s new Video Rating How well is your branded video doing online? That’s the key question online video intelligence provider...

Experian is best known as one of those bureaus that makes sure you’re a good credit risk for a new loan. But its Marketing Services arm...

Oracle’s Marketing Cloud is today offering account-based marketing (ABM) lead acquisition, and a deeper integration with topic-based data...

6sense is now exposing more of itself. The San Francisco-based company announced today the launch of SearchSense, which it says is the...

Today, the company rebranded as Sign its service formerly known as the Document Cloud eSign service and announced the integration with...

The integration of targeting data from online users and network/cable TV viewers has taken another step closer, with the announcement by...

Have you ever felt so strongly about something you read online that you wanted your posted comment to stand out? This week, a New York...

Attribution has long been the bugaboo for digital advertising. Without knowing if your ad convinced someone to do something, how do you...

The symbol of Signpost’s new Mia Step by step, rules-based marketing platforms are adding predictive technology and other intelligence on...