
Startup Life in Hi-Fi launches mobile news feed of publisher content, selectable by hashtags
Content in a curated hashtag site. Mobile users spend little time viewing web content on their mobile browsers, preferring to read most...

Wayin + EngageSciences = a different push/pull engine for user expression or a new Frankenstein?
From EngageSciences’ website Sometimes, when two companies combine, they create a kind of Frankenstein monster — disparate parts not...

Social intelligence platform Unmetric launches Discover feature so marketers can see what other mark
An image board in Unmetric’s new Discover feature When a brand wants to conduct a social media or other online campaign, the first step...

IBM’s Watson now powers Lucy, a cognitive computing system built specifically for marketers
Suppose that, someday in the future, a data-besieged marketer could use menu commands or plain English text to ask questions about any...

Tracking platform Impact Radius buys anti-ad fraud service Forensiq
To provide attribution that is as clean as possible, Impact Radius announced today that it has acquired anti-ad-fraud service Forensiq....

Someday, this story may be written by a computer
If you write marketing or advertising text for a living, you may want to get a second job skill. That’s because software that writes text...

Data platform Quantifind’s new Analysis application lets marketers ask their own questions
As it turns out, finding out which conversations on social media are connected to terrorism is not that different from finding out which...

Do you have the right local SEO tools for the job?
Part of the fun of being in the SEO space is that we get to play with a lot of crazy tech developed in the name of reverse-engineering...

Lithium launches Reach, a Klout-informed social content marketing tool
Social community provider Lithium Technologies is today announcing a new social content marketing product called Lithium Reach that is...

Personalization platform Blueshift now allows marketers to create their own service
From the Blueshift web site Blueshift, which has offered a personalization platform since 2014, is today launching a new service that it...

Omnichannel on the line: 4 steps to enhance the customer experience
If anything typifies the ambitions of modern marketers, it’s the “O” word — omnichannel. We give much lip service to this common goal of...

Survata offers first online surveys targeted at second- and third-party user segments
Consumer research firm Survata is now offering a new way to find out. This week, the San Francisco-based company announced the launch of...

What marketers need to know about the rate of technology obsolescence
The rate at which an innovation loses its competitive advantage accelerates every year. This is what I call the “velocity of...

Google releases free version of Data Studio custom reporting product
Google has released Google Data Studio, a free version of its new reporting and data visualization tool, Google Data Studio 360. The free...

In time for summer, Informatica opens its Marketing Data Lake
Perhaps there have been times when you’ve become so frustrated with marketing data, you just want to throw it all into a lake. If so,...

WP Engine launches first page-level performance tool intended for WordPress sites
WP Engine provides web hosting and services for sites based on the popular open-source publishing platform, WordPress. Today, the Austin,...

Adobe unveils Spark tool suite for small/medium businesses
Some projects created in Adobe Spark. Small and medium-sized businesses have more free ways to present their stories to customers, with...

Adobe takes the first steps to bring its Marketing Cloud into virtual reality
“Virtual cinema,” now supported in part of Adobe’s Marketing Cloud Adobe’s Marketing Cloud sees the writing on the wall. And the wall, it...

Ensighten’s tags open up data collection for IBM’s Marketing Cloud
The basic idea of IBM’s Universal Behavior Exchange (UBX) For digital marketers who have invested in IBM’s Marketing Cloud and other...
























