A closer look at the 2019 MarTech Conference Stackie Awards winners
Once you start documenting your martech stack, as we at Third Door Media did earlier this year, you realize how complex and wide-ranging...
top of page
Search
2019 Stackie Awards: Meet the winners and behold their first-class marketing technology stacks
The 2019 Stackie Awards kicked off this year’s MarTech Conference, an event that brought together the marketing technology community to...
Release Notes: Marketo adds collaboration features for email, makes AccountAI tool available to all
Marketo’s product updates for the second quarter of 2019 include enhancements to its core platform along with the general availability of...
Adobe, WordPress, Google Docs lead CabinetM list of content marketing tools
Content marketing technology is the sixth most common layer of customers’ martech stacks, said Anita Brearton, CEO of CabinetM, a...
Meet Unbounce’s drag-and-drop builder for AMP landing pages
Unbounce has built a drag-and-drop feature for creating AMP landing pages that removes the need for HTML or JavaScript coding expertise....
Amazon’s Project Zero launches to help brands fight counterfeiters
Amazon has introduced a new three-pronged approach to reduce the volume of counterfeit products on the site. Project Zero is an...
Integrate lead generation solution now works with Facebook Lead Ads campaigns
Integrate, an automated lead generation platform, launched its latest social connector: a Facebook integration that automatically feeds...
Verizon Media replaces Flurry Ads with new Verizon Ads SDK
Verizon Media is replacing Flurry Monetization and ONE Mobile SDK with a new Verizon Ads SDK. The company says the new SDK has been...
Privacy group’s accusations against IAB Europe question ‘the bedrock upon which programmatic i
This week a group of privacy advocates took a shot at the Interactive Advertising Bureau (IAB) Europe, claiming that the industry trade...
Marketers cautious about influencers’ authenticity, per new survey
Influencer marketing could use some soul searching, a recent survey points out. “The Global State of Influencer Marketing in 2019” [free,...
What marketers should know about Hulu’s new ‘pause’ ads
A few weeks ago, media platform Hulu unveiled a new “non-intrusive, viewer-initiated” ad unit that plays when viewers pause the show...
Adobe Target testing tool gets improved personalization capabilities, reports
Adobe Target A/B testing screen. Adobe Target, a marketing tool used to perform A/B and multivariate testing to optimize digital...
Oracle discovers another major fraud operation affecting Android users and mobile advertisers
A major new mobile ad fraud operation affecting Android phones, mobile apps and advertisers on the platform was revealed Wednesday by...
Singular can now track ROI across channels, with deterministic attribution
From Singular Marketing intelligence platform Singular has added a new capability to its platform that is designed to determine a...
‘Amazon Moments’ tool gives brands new way to build, deliver loyalty campaigns
Amazon Moment’s console rewards platform. Amazon has launched Amazon Moments, a cross-platform solution that allows marketers to create...
Optimizely lets marketers create ideas and access experiment data through new Slack integration
From Optimizely: An idea collaboration screen in Slack. Optimizely users can now share ideas and check the status of experiments through...
Brightcove to buy Ooyala’s online video platform for $15 million
This story was updated on February 15 to reflect Brightcove is purchasing only Ooyala’s online video platform. Brightcove, a video cloud...
LinkedIn adds custom list sharing, Salesforce tie-in to Sales Navigator
LinkedIn Sales Navigator Custom Lists. LinkedIn announced on Wednesday a number of new updates to its Sales Navigator lead prospecting...
Agencies, brands see big potential for OTT, cross-device measurement in 2019
A new Integral Ad Science (IAS) survey found that marketers see great opportunity in over-the-top television (OTT) and cross-device...
Adobe Experience Manager adds features to help marketers manage assets, optimize video
obe’s Brand Portal tool, part of the Adobe Experience Manager. Adobe announced Wednesday a number of new updates to Adobe Experience...
bottom of page