Fahad HApr 4, 20191 min readA closer look at the 2019 MarTech Conference Stackie Awards winnersOnce you start documenting your martech stack, as we at Third Door Media did earlier this year, you realize how complex and wide-ranging...
Fahad HApr 4, 20193 min read2019 Stackie Awards: Meet the winners and behold their first-class marketing technology stacksThe 2019 Stackie Awards kicked off this year’s MarTech Conference, an event that brought together the marketing technology community to...
Fahad HMar 20, 20193 min readRelease Notes: Marketo adds collaboration features for email, makes AccountAI tool available to all Marketo’s product updates for the second quarter of 2019 include enhancements to its core platform along with the general availability of...
Fahad HMar 18, 20193 min readAdobe, WordPress, Google Docs lead CabinetM list of content marketing toolsContent marketing technology is the sixth most common layer of customers’ martech stacks, said Anita Brearton, CEO of CabinetM, a...
Fahad HMar 1, 20192 min readMeet Unbounce’s drag-and-drop builder for AMP landing pagesUnbounce has built a drag-and-drop feature for creating AMP landing pages that removes the need for HTML or JavaScript coding expertise....
Fahad HFeb 28, 20192 min readAmazon’s Project Zero launches to help brands fight counterfeitersAmazon has introduced a new three-pronged approach to reduce the volume of counterfeit products on the site. Project Zero is an...
Fahad HFeb 28, 20191 min readIntegrate lead generation solution now works with Facebook Lead Ads campaignsIntegrate, an automated lead generation platform, launched its latest social connector: a Facebook integration that automatically feeds...
Fahad HFeb 27, 20191 min readVerizon Media replaces Flurry Ads with new Verizon Ads SDKVerizon Media is replacing Flurry Monetization and ONE Mobile SDK with a new Verizon Ads SDK. The company says the new SDK has been...
Fahad HFeb 21, 20194 min readPrivacy group’s accusations against IAB Europe question ‘the bedrock upon which programmatic iThis week a group of privacy advocates took a shot at the Interactive Advertising Bureau (IAB) Europe, claiming that the industry trade...
Fahad HFeb 20, 20192 min readMarketers cautious about influencers’ authenticity, per new surveyInfluencer marketing could use some soul searching, a recent survey points out. “The Global State of Influencer Marketing in 2019” [free,...
Fahad HFeb 20, 20193 min readWhat marketers should know about Hulu’s new ‘pause’ adsA few weeks ago, media platform Hulu unveiled a new “non-intrusive, viewer-initiated” ad unit that plays when viewers pause the show...
Fahad HFeb 20, 20192 min readAdobe Target testing tool gets improved personalization capabilities, reportsAdobe Target A/B testing screen. Adobe Target, a marketing tool used to perform A/B and multivariate testing to optimize digital...
Fahad HFeb 20, 20192 min readOracle discovers another major fraud operation affecting Android users and mobile advertisersA major new mobile ad fraud operation affecting Android phones, mobile apps and advertisers on the platform was revealed Wednesday by...
Fahad HFeb 19, 20193 min readSingular can now track ROI across channels, with deterministic attributionFrom Singular Marketing intelligence platform Singular has added a new capability to its platform that is designed to determine a...
Fahad HFeb 15, 20193 min read‘Amazon Moments’ tool gives brands new way to build, deliver loyalty campaignsAmazon Moment’s console rewards platform. Amazon has launched Amazon Moments, a cross-platform solution that allows marketers to create...
Fahad HFeb 14, 20192 min readOptimizely lets marketers create ideas and access experiment data through new Slack integrationFrom Optimizely: An idea collaboration screen in Slack. Optimizely users can now share ideas and check the status of experiments through...
Fahad HFeb 14, 20192 min readBrightcove to buy Ooyala’s online video platform for $15 millionThis story was updated on February 15 to reflect Brightcove is purchasing only Ooyala’s online video platform. Brightcove, a video cloud...
Fahad HFeb 13, 20192 min readLinkedIn adds custom list sharing, Salesforce tie-in to Sales NavigatorLinkedIn Sales Navigator Custom Lists. LinkedIn announced on Wednesday a number of new updates to its Sales Navigator lead prospecting...
Fahad HFeb 13, 20192 min readAgencies, brands see big potential for OTT, cross-device measurement in 2019A new Integral Ad Science (IAS) survey found that marketers see great opportunity in over-the-top television (OTT) and cross-device...
Fahad HFeb 13, 20192 min readAdobe Experience Manager adds features to help marketers manage assets, optimize videoobe’s Brand Portal tool, part of the Adobe Experience Manager. Adobe announced Wednesday a number of new updates to Adobe Experience...
