Zeta Interactive wants to be included in any grouping of major marketing clouds, like those from Adobe, Salesforce or Oracle. Today, it...

App Annie, herself (from the website) App data provider App Annie is today expanding her portfolio with a new product that focuses on...

The Digital Satisfaction Index for the US The key to understanding users’ digital behavior is intent. That’s the idea behind the new...

From the website of Tune’s Multiverse Mobile marketing provider Tune is now offering a free tool that can help marketers better...

A video ad for a car maker, served via ConvertMedia Content discovery platform Taboola announced today it is buying outstream video ad...

Self-serve search and social campaign management platform AdStage launched a new reporting solution on Tuesday to help marketers create...

If your company doesn’t yet have a digital hub, it won’t be long before your CEO demands to know why not. What is a digital hub, you ask?...

Video analytics service Visible Measures is out today with a new tool that allows brands to see the future of competitive video campaigns...

Sample chatbot conversations with Miss Piggy and Judy Hopps, from Imperson Imperson has specialized in character-based chatbots, like the...

DialogTech makes its living by automatically identifying the advertisement that drove a phone call to a business, as well as by routing,...

The Nasdaq stock exchange can now locate influencers through its press release operation. The New York City-based company has launched...

The Ocean campaign Two new and separate advertising projects are based around the idea that “you are what you drive.” The new efforts —...

From Valassis Valassis is today launching a new service that loads a coupon on your phone’s or tablet’s mobile wallet, in response to...

Domain Level Metrics has released a beta of its tool for mining aggregated metrics. It currently provides all the API aggregate data,...

Social analytics firm Simply Measured is today releasing what it describes as “the first social measurement API designed for marketing...

Landing page templates, from Leadpages’ website Leadpages is expanding its portfolio beyond tools for creating landing pages and...

A Rainbow Bagel. The makers of a new trend-forecasting platform claim they predicted the Rainbow Bagel before it was a thing. Santa...

The Advia multi-sensing box Marketers interested in location-based ads and messaging have two new options — Advia Partners’s new Amp...

Digital billboards have taken another step — metaphorically speaking — toward becoming full-fledged interactive media. In a new campaign...

For marketers, the quality of analytics — in the tools they use or the software products they sell — can define their success. In this...