Zeta Interactive acquires Acxiom’s marketing division, Impact
Zeta Interactive wants to be included in any grouping of major marketing clouds, like those from Adobe, Salesforce or Oracle. Today, it...
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App Annie adds Marketing Intelligence to her lineup
App Annie, herself (from the website) App data provider App Annie is today expanding her portfolio with a new product that focuses on...
The Intent Lab opens and issues its first Digital Satisfaction Index
The Digital Satisfaction Index for the US The key to understanding users’ digital behavior is intent. That’s the idea behind the new...
Mobile marketing platform Tune opens up a Multiverse
From the website of Tune’s Multiverse Mobile marketing provider Tune is now offering a free tool that can help marketers better...
Taboola buys video advertising firm ConvertMedia
A video ad for a car maker, served via ConvertMedia Content discovery platform Taboola announced today it is buying outstream video ad...
AdStage launches Report cross-channel reporting solution
Self-serve search and social campaign management platform AdStage launched a new reporting solution on Tuesday to help marketers create...
Marketers: Stop, drop and build a digital hub
If your company doesn’t yet have a digital hub, it won’t be long before your CEO demands to know why not. What is a digital hub, you ask?...
Visible Measures launches tool to forecast future video trends
Video analytics service Visible Measures is out today with a new tool that allows brands to see the future of competitive video campaigns...
Imperson unveils chatbot platform so you can create your own character
Sample chatbot conversations with Miss Piggy and Judy Hopps, from Imperson Imperson has specialized in character-based chatbots, like the...
DialogTech launches machine learning to automatically categorize phone calls
DialogTech makes its living by automatically identifying the advertisement that drove a phone call to a business, as well as by routing,...
Nasdaq adds the ability to discover top online influencers
The Nasdaq stock exchange can now locate influencers through its press release operation. The New York City-based company has launched...
Two new projects target ads at your car
The Ocean campaign Two new and separate advertising projects are based around the idea that “you are what you drive.” The new efforts —...
Valassis announces new service to trigger mobile coupons from TV/radio ads or videos
From Valassis Valassis is today launching a new service that loads a coupon on your phone’s or tablet’s mobile wallet, in response to...
Domain Level Metrics’ dashboard aggregates metrics from Moz, SpyFu, SEMRush & others
Domain Level Metrics has released a beta of its tool for mining aggregated metrics. It currently provides all the API aggregate data,...
Simply Measured offers “first social measurement API” for marketers
Social analytics firm Simply Measured is today releasing what it describes as “the first social measurement API designed for marketing...
Leadpages buys SMB marketing automation platform Drip
Landing page templates, from Leadpages’ website Leadpages is expanding its portfolio beyond tools for creating landing pages and...
“First automated trend forecasting platform” predicted the Rainbow Bagel
A Rainbow Bagel. The makers of a new trend-forecasting platform claim they predicted the Rainbow Bagel before it was a thing. Santa...
Advia launches “all-in-one” marketing system for multiple sensing at physical locations
The Advia multi-sensing box Marketers interested in location-based ads and messaging have two new options — Advia Partners’s new Amp...
Ads on digital billboards are now being triggered by four speeds of passing traffic
Digital billboards have taken another step — metaphorically speaking — toward becoming full-fledged interactive media. In a new campaign...
Keen IO releases “analytics-as-a-service” for apps, sites, and devices
For marketers, the quality of analytics — in the tools they use or the software products they sell — can define their success. In this...
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