Adobe is today evolving its Target solution — part of its Marketing Cloud — away from the testing of discrete A/B variables and toward...

Salesforce has added bolts to its Lightning. Last year, the company released generalized self-service portal templates using...

BlueJeans for Facebook Live Video communications provider BlueJeans Network is out with a service that it says is the first to turn...

No marketer needs to be told the value of data in informing and measuring the success of a campaign, but search trend data, in...

Unruly’s visual depiction of its new EQ offering. Marketers learned long ago that the best ads deliver emotional responses. To measure...

Enterprise SEO platforms such as Searchmetrics, Linkdex and BrightEdge are used by a large number of brands and agencies. As the...

Image by Adobe Online video/TV’s evolution into a mature advertising channel continues, with this week’s announcements that Adobe can now...

The latest update to the Google Analytics apps (iOS and Android) offers a sleek new machine learning-powered set of insights a la Google...

From Revuze’s site, indicating the range of data sources for product feedback Customers have an endless supply of opinions about your...

While it may seem obvious that marketing technology makes companies more efficient, making the wrong choices, especially in favor of...

Did you know that you can increase your SEO task efficiency by using extensions in Google Chrome? If you perform most of your SEO tasks...

Kontakt Gateway, with Location Engine software New products from a Kracow, Poland-based international company give a glimpse of where...

Image from Fuisz Video Way back in the last century, I worked with interactive video’s first commercial incarnation, videodiscs tethered...

From the Reactful website Marketers looking for ways to entice reluctant site visitors have another option today. San Francisco-based...

Responsive web design across several screens Since the end of the last decade, responsive web design (RWD) has been a popular way for...

In-person events have become a critical source of leads for B2B marketing and sales organizations. In fact, face-to-face events account...

Parsely is the leaf garnish that fans say offers so much more than you think. And today its namesake company, Parse.ly, is offering a...

Oracle has beefed up its data chops with the launch of what it describes as the largest B2B audience data marketplace. Part of the...

Recently, Insightly (my employer), worked with TechValidate, an independent third party, to conduct a survey of creative professionals,...

Xperiel’s visualization of its platform The huge and growing archipelago of devices, screens and sensors represents an enormous...