Versium’s visualization of a combined business and consumer predictive profile. Last month, Microsoft boosted its Dynamics 365 customer...

Data onboarding service LiveRamp is launching its biggest service expansion yet, making its identity resolution service available to...

An image from the two-minute video at “Discover Your Aloha,” with a smile indicator Expedia.com is now letting your facial reactions help...

marketing automation tools can be incredibly helpful to modern-day businesses. By managing and streamlining data across multiple...

As the martech landscape continues to grow, marketing companies of all sizes are learning the value of building a great marketing stack....

A lab at iMotions In their never-ending quest to understand which ads work best, marketers are now going beyond asking viewers for their...

But some things remain constant each year: Technology gets smarter, and marketers, digital enthusiasts and consumers get more...

Demandbase makes its living by identifying if a visitor to a client’s website is from a targeted account, and if so, showing them...

Ask any PPC manager how they do their job well, and, aside from their skill set, they’ll name the tools that give them the data they need...

Google made several announcements around analytics at SMX East in New York City on Wednesday. In a keynote discussion and blog...

Last week, Einstein went to work for Salesforce. The company enlisted the name of the smartest person ever to brand its new platform-wide...

This shift started with the realization that there is no “average” customer. Customers have different behaviors and preferences — and...

B2B intent data provider Bombora is today making its account-based surge data available directly through a self-service dashboard....

It’s no secret that Google is in a constant state of change. The “ten blue links” that used to comprise a search engine results page...

From the Forrester report: Tools to create branded conversations in messaging apps Like shopkeepers in previous centuries who talked to...

The movie poster for “Morgan” IBM’s Watson cognitive computing system is learning all about human personality and emotions. In...

Bokic Bojan / Shutterstock.com Einstein made his name, in part, by demonstrating a new understanding of the relationship between matter...

In case you didn’t get the memo, marketers now have another channel to wrangle: continuous, intelligent conversations with customers. One...

Marketers will need to transform from campaigns to real-time, continuous interaction with customers via intelligent agents. So says...

You may know Optimizely as the A/B testing company for Web and mobile. But today, the San Francisco-based firm is unveiling a new version...