Zapier launches Digest, so its apps can send their messages where you want
Workflow automator Zapier allows a user to link applications, so that, for instance, an email signup in one application gets...
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What’s happening with the cinemagraph?
This, the age of merging media formats, has appropriately given birth to a video-photo. Or, rather, husband and wife fashion...
Startup Wizer releases AI-based marketing survey platform
Israeli startup Wizer — backed by market researcher Nielsen’s incubator in that country — is launching a new artificial...
Facebook has created its own analytics tool for Messenger bots
With more than 34,000 Messenger bots on the market since their April 2016 debut, Facebook is rolling out an analytics tool that will...
Pinterest adds measurement, data vendors to its Marketing Partners program
rvlsoft / Shutterstock.com On Wednesday, Pinterest added marketing measurement and data companies to its Marketing Partners (née...
Tackling the martech integration challenge
The number one B2B challenge for marketers is the inability to successfully integrate disparate technologies into a unified platform,...
IBM buys Fluid’s Expert Personal Shopper for Watson
IBM wants its Jeopardy-winning supercomputer Watson to become a champ at finding the best product or service you need. To help land that...
Not to be out-Einsteined, Adobe launches its Sensei layer of AI services throughout its clouds
The Adobe Sensei logo In September, Salesforce upped the ante on computer intelligence by announcing its Einstein layer of AI for all of...
comScore sunsets its Compete PRO service and recommends SimilarWeb to its clients
comScore launched a PRO web traffic service, based on what Compete — a competitor to comScore — had provided. On the same day in April...
Urban Airship now sends its notifications to any device, not just smartphones or tablets
Up till now, Urban Airship’s mobile marketing platform has focused largely on notifications to mobile users. But this week, the Portland,...
MarTech Landscape: What is a Customer Data Platform?
Virtually every marketing vendor brags about providing “a 360-degree view of the customer,” “a single source of truth” about the customer...
So you have the data. Now what?
The battle for the consumer’s share of mind and wallet gets more complex every day. And to win, companies are looking to transform their...
Is the FCC ruling on consumer data a sign of the coming Stone Age — or the Modern Age?
The Federal Communications Commission (FCC)’s decision late last week about the use of consumer data by Net providers may only be the...
Getty Images’ PicScout boosts its image recognition and tracking tools
From the PicScout website Getty Images’ Israel-based subsidiary PicScout harnesses visual recognition for online tracking of images, and...
IBM rolls out many new roles for its Watson supercomputing service
IBM’s supercomputer Watson is adding many new capabilities to its resume, following a truckload of announcements this week. There are new...
BlueVenn opens for marketing automation business in the U.S.
From the BlueVenn website BlueVenn, a UK-based provider of marketing automation and customer analytics for the past two decades, has...
Conductor adds Insight Stream to its Searchlight platform
These days, it’s hard to find a digital marketer who isn’t swimming in data. To help marketers keep their head above water, content...
11 marketing technologies & resources you probably haven’t heard of yet
Innovation is martech’s currency — and it requires constant change. Keeping up with all the latest tools to make your brand compelling so...
Kontakt.io launches first beacon-only physical showroom
An opening event at Kontakt.io’s Proximity Studio Krakow, Poland-based Kontakt.io opened this week in Berlin what it describes as the...
If you’re in the US, this marketing data company has a psychological profile on you
Where you are, what you buy and your age. These are the kinds of attributes that digital marketers commonly employ for targeting....
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