Workflow automator Zapier allows a user to link applications, so that, for instance, an email signup in one application gets...

This, the age of merging media formats, has appropriately given birth to a video-photo. Or, rather, husband and wife fashion...

Israeli startup Wizer — backed by market researcher Nielsen’s incubator in that country — is launching a new artificial...

With more than 34,000 Messenger bots on the market since their April 2016 debut, Facebook is rolling out an analytics tool that will...

rvlsoft / Shutterstock.com On Wednesday, Pinterest added marketing measurement and data companies to its Marketing Partners (née...

The number one B2B challenge for marketers is the inability to successfully integrate disparate technologies into a unified platform,...

IBM wants its Jeopardy-winning supercomputer Watson to become a champ at finding the best product or service you need. To help land that...

The Adobe Sensei logo In September, Salesforce upped the ante on computer intelligence by announcing its Einstein layer of AI for all of...

comScore launched a PRO web traffic service, based on what Compete — a competitor to comScore — had provided. On the same day in April...

Up till now, Urban Airship’s mobile marketing platform has focused largely on notifications to mobile users. But this week, the Portland,...

Virtually every marketing vendor brags about providing “a 360-degree view of the customer,” “a single source of truth” about the customer...

The battle for the consumer’s share of mind and wallet gets more complex every day. And to win, companies are looking to transform their...

The Federal Communications Commission (FCC)’s decision late last week about the use of consumer data by Net providers may only be the...

From the PicScout website Getty Images’ Israel-based subsidiary PicScout harnesses visual recognition for online tracking of images, and...

IBM’s supercomputer Watson is adding many new capabilities to its resume, following a truckload of announcements this week. There are new...

From the BlueVenn website BlueVenn, a UK-based provider of marketing automation and customer analytics for the past two decades, has...

These days, it’s hard to find a digital marketer who isn’t swimming in data. To help marketers keep their head above water, content...

Innovation is martech’s currency — and it requires constant change. Keeping up with all the latest tools to make your brand compelling so...

An opening event at Kontakt.io’s Proximity Studio Krakow, Poland-based Kontakt.io opened this week in Berlin what it describes as the...

Where you are, what you buy and your age. These are the kinds of attributes that digital marketers commonly employ for targeting....