You walk into a grocery store to buy barbeque-flavored potato chips. But you’re disappointed to find that the overflowing shelf of chips...

The Tech Lab at the Interactive Advertising Bureau (IAB) has made its first acquisition for a new Tool Repository. The Lab announced late...

Welcome to my first Local SEO column of the year on Search Engine Land! While most other sites are publishing roundups or predictions for...

An assortment of beacons from (starting upper left) Gimbal, Kontakt.io, Estimote, Radius Networks, GPShopper, Aruba Consumers’...

A desk set up for Sisense Everywhere, with Amazon Alexa and a multi-colored connected lamp. Want to find out how last year’s revenue...

Even a Jewish guy like me knows that Santa — trying like everyone else to satisfy his customers — can barely keep up. Like many of us,...

The family of Amazon Alexa devices If you thought intelligent voice agents were only for handlessly searching the web or calling up your...

Marketers have run psychological profiles on consumers for quite a while, but they take time and money to do well. Now, IBM’s Watson...

Once upon a time, we writers would note whether some new tech was cloud-based or not. Now, it’s often assumed that all business software...

In October, Salesforce announced it was buying data management platform (DMP) Krux. This week, the CRM/marketing giant unveiled the...

Bombora makes its living by tracking what products B2B users research on the web, and then it provides data so others can market to those...

Instead of shoeboxes of photos, many businesses employ specialized software to manage their images. These Digital Asset Management (DAM)...

Twin Design / Shutterstock.com Amazon made two announcements last week to grow its adtech business and make its shoppers’ data available...

IBM’s Watson supercomputing service is adding yet another job skill to his resume. This week, Invoca announced that it will offer a...

Unlike B2C sales, B2B deals often take many months to close. But how can you determine which marketing, ad, PR or other spending drove...

In March, data management platform (DMP) Lotame announced Smart TV Audiences, where it partnered with an unnamed smart TV maker to get...

For shoppers, grocery receipts are ribbons of paper they sometimes check, but often throw out. For brands, grocery receipts are data...

A still image from a video on the WhatRunsWhere site Santa Monica, California-based Pathmatics allows enterprises to monitor their...

If you’ve noticed that more and more billboards have essentially become giant TV screens, then you’re watching the out-of-home (OOH)...

This week, the six-year-old iQ Media announced the launch of a new TV search platform that automatically finds still or moving imagery of...