To digital marketers, a consumer’s real identity is like gold. That’s because a real identity is definitive, can be used to tell if...

Twitter announced Wednesday two more participants in its new channel partner program, Brandwatch and Crimson Hexagon. This brings to five...

IBM is now using Watson’s brain to predict customer behavior. The tech giant has released Watson Marketing Insights, which collects and...

This week, Oracle is livening up its Clouds with chatbots and other kinds of intelligent apps. First, it is bringing chatbot creation,...

Artificial intelligence (AI) is more than a stylish trend. It goes beyond rules, providing the ability to understand content or language,...

TapClicks’ reporting and analytics platform, geared toward mid-sized and enterprise agencies and media companies, gathers data from over...

The New York City-based company says it is the only one to charge brands for the activity of verified human followers on Instagram, and...

The Weather Company is going big with weather. The IBM-owned firm has announced a partnership with Acxiom-owned data management platform...

Social has become a key component of most brands’ marketing and engagement strategies. As a result, there are quite a few complexities...

B2B attribution service Bizible has decided that it doesn’t want to look just into the past anymore. The Seattle-based company announced...

No sane person would try to manage a project without the help of dedicated software. But with so many options and so little time, how do...

Oracle has taken another step to enlarge its data capabilities, announcing Tuesday that it has agreed to buy ad verification firm Moat....

Last year, testing service Optimizely said it was going beyond A/B as it launched Optimizely X, which it described as the “world’s first...

While IBM’s Watson supercomputing service is named after former IBM chairman and CEO Thomas Watson, the name also recalls another famous...

In a recent interview with SEO and Credo founder John Doherty on Dan Shure’s excellent Experts on the Wire podcast, he mentioned the...

Influencer marketing — where bloggers, YouTube celebrities and others are paid to wax enthusiastic about a new shampoo or whatever — is a...

Sprinklr had “a coming-out party” this week. That’s the characterization by founder and CEO Ragy Thomas. He told me that the company,...

Customer interactions create a lot of data, and a lot of tools track that data. To help evaluate those tools and organize the kinds of...

There’s a veritable cornucopia of advanced targeting solutions for B2B marketers this week, with new announcements from Demandbase, Get...

In the most famous formula ever written, the real Einstein understood that the speed of light drives the amount of energy you can...