Fahad HJun 13, 20193 min readForrester: Over-reliance on big data, siloed teams impede customer insightsAs marketers, we strive to design customer experiences that leave lasting impressions, drive conversions and keep our customers coming...
Fahad HJun 13, 20192 min readVerizon Media’s new ad transparency tool provides reach, cost insights, forecasting capabilitiVerizon Media has rolled out a new tool for its DSP users to offer more transparency into the programmatic ad platform. The tool, said...
Fahad HMay 31, 20193 min readFoursquare buys Placed from Snap to create location-measurement powerhouseExactly two years ago Snap bought location analytics and attribution company Placed for $125 – $135 million. Placed was an early pioneer...
Fahad HMay 30, 20192 min readQualtrics and Adobe add new integration for improved data and customer experiencesExperience management (XM) software firm Qualtrics announced new XM integration capabilities with Adobe’s Experience Platform Launch...
Fahad HMay 28, 20191 min readCanva urges users to change passwords following data breach affecting up to 139 million usersGraphic design toolset Canva is advising users to change their login credentials after the company’s database was reportedly compromised...
Fahad HMay 24, 20192 min readRoku’s new Activation Insights tool targets viewers who have shifted to streamingIn a bid to entice digital TV marketers with more value and advertising opportunities, Roku introduced a new tool this week dubbed...
Fahad HMay 22, 20192 min readZendesk buys Smooch to support customer messaging across multiple platformsCustomer service software provider Zendesk announced Wednesday it had acquired Smooch Technologies, a messaging platform focused on...
Fahad HMay 22, 20192 min readLinkedIn refreshes Sales Navigator homepage to put focus on alertsLinkedIn Sales Navigator newly refreshed homepage. LinkedIn Sales Navigator is being updated with a redesigned homepage centered on...
Fahad HMay 15, 20192 min readRelease Notes: Marketo makes email 2.0 switch, adds Creative Cloud image editing, moreMarketo June ’19 release notes are here, emphasizing Marketo’s further integration in the Adobe Cloud family. In addition to giving...
Fahad HMay 14, 20195 min read7 best social media monitoring tools for any businessPeople have always talked about brands and products. They’ve praised and complained about companies in the dining rooms, by the water...
Fahad HMay 13, 20192 min readGoogle’s new Bumper Machine whips up 6-second bumper ads from longer videosGoogle has launched a Bumper Machine tool to help video advertisers create six-second bumper ads from existing video ads that run...
Fahad HMay 8, 20193 min readAdobe is touting a future where experience reigns and B2E is all you needAs digital marketers, we make tons of decisions every day. We carefully identify targets to develop segments. We match products to...
Fahad HApr 29, 20192 min readShopify adds new Facebook, Snapchat ad buying options from the e-commerce platformShopify is giving Facebook and Snapchat advertisers new ways to purchase ads through its e-commerce platform. On Monday the company...
Fahad HApr 22, 20191 min readSpotify adds Oracle Data Cloud integration geared to auto advertisersSpotify has announced a new integration with Oracle Data Cloud, aimed at helping auto brands connect with listeners through its...
Fahad HApr 16, 20192 min readWhat Stackie winner Airstream learned from communing with its stackAirstream might just have the most iconic and recognizable campers around. So when it came to visualizing their marketing technology...
Fahad HApr 16, 20192 min readHow 2019 Stackie Award winner Sargento cooked up their stackWhat’s the secret to putting together a useful visualization of your marketing technology stack? Well, in the case of 2019 Stackie winner...
Fahad HApr 9, 20194 min readHow the New York Times applied marketing technology to triple subscriptionsNew York Times VP of engineering Kristian Kristensen and director of product marketing technology Pamela Della Motta. SAN JOSE, CA — The...
Fahad HApr 8, 20194 min readHow to wed multiple martech stacks when companies mergePoly’s Zack Alves, LogMeIn’s Justin Sharaf and CabinetM’s Sheryl Schultz. SAN JOSE, CA — “If you are in marketing operations right now,...
Fahad HApr 8, 20192 min readIntegrate sets sights on event leads with $34M purchase of AkkrooAkkroo’s full 50-person staff will join the Integrate team. Integrate announced on Thursday it has acquired Akkroo for $34 million. The...
Fahad HApr 4, 20193 min readAdobe CMO Ann Lewnes on making big bets on digital, cloud and AI“My secret is a lot of focus on results,” said Lewnes when asked how she has been able to maintain her CMO role for more than a decade....
