Forrester: Over-reliance on big data, siloed teams impede customer insights
As marketers, we strive to design customer experiences that leave lasting impressions, drive conversions and keep our customers coming...
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Verizon Media’s new ad transparency tool provides reach, cost insights, forecasting capabiliti
Verizon Media has rolled out a new tool for its DSP users to offer more transparency into the programmatic ad platform. The tool, said...
Foursquare buys Placed from Snap to create location-measurement powerhouse
Exactly two years ago Snap bought location analytics and attribution company Placed for $125 – $135 million. Placed was an early pioneer...
Qualtrics and Adobe add new integration for improved data and customer experiences
Experience management (XM) software firm Qualtrics announced new XM integration capabilities with Adobe’s Experience Platform Launch...
Canva urges users to change passwords following data breach affecting up to 139 million users
Graphic design toolset Canva is advising users to change their login credentials after the company’s database was reportedly compromised...
Roku’s new Activation Insights tool targets viewers who have shifted to streaming
In a bid to entice digital TV marketers with more value and advertising opportunities, Roku introduced a new tool this week dubbed...
Zendesk buys Smooch to support customer messaging across multiple platforms
Customer service software provider Zendesk announced Wednesday it had acquired Smooch Technologies, a messaging platform focused on...
LinkedIn refreshes Sales Navigator homepage to put focus on alerts
LinkedIn Sales Navigator newly refreshed homepage. LinkedIn Sales Navigator is being updated with a redesigned homepage centered on...
Release Notes: Marketo makes email 2.0 switch, adds Creative Cloud image editing, more
Marketo June ’19 release notes are here, emphasizing Marketo’s further integration in the Adobe Cloud family. In addition to giving...
7 best social media monitoring tools for any business
People have always talked about brands and products. They’ve praised and complained about companies in the dining rooms, by the water...
Google’s new Bumper Machine whips up 6-second bumper ads from longer videos
Google has launched a Bumper Machine tool to help video advertisers create six-second bumper ads from existing video ads that run...
Adobe is touting a future where experience reigns and B2E is all you need
As digital marketers, we make tons of decisions every day. We carefully identify targets to develop segments. We match products to...
Shopify adds new Facebook, Snapchat ad buying options from the e-commerce platform
Shopify is giving Facebook and Snapchat advertisers new ways to purchase ads through its e-commerce platform. On Monday the company...
Spotify adds Oracle Data Cloud integration geared to auto advertisers
Spotify has announced a new integration with Oracle Data Cloud, aimed at helping auto brands connect with listeners through its...
What Stackie winner Airstream learned from communing with its stack
Airstream might just have the most iconic and recognizable campers around. So when it came to visualizing their marketing technology...
How 2019 Stackie Award winner Sargento cooked up their stack
What’s the secret to putting together a useful visualization of your marketing technology stack? Well, in the case of 2019 Stackie winner...
How the New York Times applied marketing technology to triple subscriptions
New York Times VP of engineering Kristian Kristensen and director of product marketing technology Pamela Della Motta. SAN JOSE, CA — The...
How to wed multiple martech stacks when companies merge
Poly’s Zack Alves, LogMeIn’s Justin Sharaf and CabinetM’s Sheryl Schultz. SAN JOSE, CA — “If you are in marketing operations right now,...
Integrate sets sights on event leads with $34M purchase of Akkroo
Akkroo’s full 50-person staff will join the Integrate team. Integrate announced on Thursday it has acquired Akkroo for $34 million. The...
Adobe CMO Ann Lewnes on making big bets on digital, cloud and AI
“My secret is a lot of focus on results,” said Lewnes when asked how she has been able to maintain her CMO role for more than a decade....
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