Cynthia Gumbert has been managing marketing technology before the martech industry was even a thing. Beginning her career as a field...

Compliance-at-scale is a growing need for marketers, given the Federal Trade Commission’s rulings on influencers and the coming of the...

One of the main reasons Snapchat isn’t yet a must-buy for advertisers is ad buyers’ inability to see how their Snapchat campaigns impact...

If you take comfort in knowing that we’re a long way away from the day when computer systems recognize a beautiful photo, you might want...

From Adobe’s blog post on the new Target enhancements Adobe is out this week with some enhancements to its Target A/B testing tool, all...

A visualization of a nervous system. Segment, the San Francisco-based customer data platform, is out with a new collaboration that...

As the martech landscape continues to evolve at a breakneck speed, finding the right marketing technology talent could arguably be the...

Oops. Or the corporate equivalent of that expression probably was uttered Tuesday at the headquarters of marketing tech giant Marketo,...

According to a recent report from The CMO Council, 63 percent of marketers said their teams were either “getting better,” “need...

LiveRamp’s IdentityLink visualization Acxiom’s LiveRamp began as a way to match offline data with online. Last year, it moved into...

From a Tapad video Imagine you characterized the buying habits of customers by the cars they took to your physical store. One person took...

According to Content Marketing Institute’s latest survey of marketers, learning how to better use their content management marketing...

VR is rapidly becoming a way for brands to directly demonstrate the user experience of their products, or to visualize the care with...

Transparency is arguably the biggest driver of change in ad tech these days. And attribution service AppsFlyer is offering another way to...

Last week, Sprout Social announced a do-it-yourself bot creation platform for Twitter. This week, Snaps has released its self-service...

Singular and Apsalar announced their merger this week into a unified mobile marketing, analytics and attribution platform, and now...

Google Analytics is a treasure trove of data, but how should you use it? This week, startup PaveAI is releasing a new AI-powered platform...

SugarCRM is expanding beyond its base in customer relationship management with the release this week of the first in a line of...

Reports are so 2000 and lame! Everything in our world — from software to phones, cars and TVs — is getting smarter, faster and sleeker....

Earlier this week, business messaging platform LivePerson announced a version with a built-in bot powered by IBM’s super-intelligent...