For Adobe, email is still a king. The marketing tech giant is out this week with a new survey showing email’s enduring appeal across...

As Entuity’s vice president of global marketing, Laurie Klausner manages all marketing technology for the network analytics software...

The biggest difference that digital technology has made for marketing is the ability to personalize at scale. As a result, there are...

Marketing comes in all kinds of languages, for all kinds of local markets. But, until computer-based systems came along, translation for...

Between the multitudes of consumer data now collected daily by marketing organizations around the world and the EU’s coming enforcement...

“The customer is always under warranty,” Spotify VP of Growth Mayur Gupta told me. Of course, he was speaking figuratively to emphasize...

The basic model for affiliate links is fairly straightforward. Inside or near an article, a link allows a reader to buy a related...

Businesses have used portals and other online tools to communicate with their channel partners almost since the internet began. But this...

For many brands, the web has become the Visual Web, where images reign as the key currency of communication. To help brands take...

This week, audience data platform Taykey is launching a free version of its Intelligence tool. Previously, the tool had been available as...

Next spring, GDPR could upset everything in digital marketing. That’s because, when the European Union’s General Data Protection...

Performance Horizon is a partner marketing platform that lets site and app publishers make money from affiliate links or from customized...

Lest you think blockchain technology is still in the far future of commercial communications and commerce, keep in mind that the...

Openprise’s business has been focused on the automation of loading, cleaning up and helping to manage first-party data for clients....

A robotic lawn mower If you think you’ve finally gotten a handle on customer engagement, buckle up. That’s because “automation is...

This week, Salesforce is giving eyesight to its Social Studio. Social Studio is the social management tool in the company’s Marketing...

Metaphorically, Demandbase’s new Real-Time Intent is a kind of early warning system for business sellers. Demandbase helps marketers...

It has never been easier for brands to find celebrities, or so-called influencers, to promote their products. And it has never been more...

Images have become central to social conversations, and social intelligence platform Crimson Hexagon has boosted its image analysis to...

Since many people use more than one device to communicate with brands, one of the most important data sets for marketers has been the...