Marketing technology firm, Percolate, announced it raised c$40 million in Series C financing, bringing the start-up’s total venture...

Marketing vendors offering social business software — things like social media management tools and marketing automation tools — are...

More often than not, marketers and the companies they work for have limited resources. Unless you have an infinite amount of time or...

Social media management software company Sprinklr has raised $46 million in venture capital funding at a valuation $1 billion, the...

LinkedIn is going after more marketing and advertising dollars, announcing today it is expanding its existing portfolio of marketing...

In online marketing, having the right analytics tools and software can make a major difference. A good program can save you time and help...

Self-service digital ad management platform, AdStage, today, announced support for Twitter Ads as well as features for agencies and large...

Hootsuite’s social management platform is about to add a powerful tool for businesses that use social media for customer service: the...

Influencer marketing is redefining the power of voice. Leveraging the clout of authoritative, influential voices can be the difference...

The new look Hootsuite comes with simple beta content discovery and publishing tool for pro or enterprise users that makes finding and...

Saleforce’s ExactTarget Marketing Cloud, the super group of social media marketing providers, today announced the launch of new social...

Hashtags. You’ve heard people talk about them, you’ve seen them on Twitter, but have you added them to your marketing toolbox? If not,...

According to the announcement, the acquisition creates, “One of the biggest data footprints of consumer attitudes, preferences, and...

Google acquired Wildfire back in 2012. The Wildfire Social Marketing Suite helps businesses manage the day-to-day activity of social...

Calling it “a work in progress,” Buffer has started showing content suggestions for users in both the web-based dashboard and in emails....

Bitly, the Internet’s URL shortening leader, announced today that it will provide data and click-tracking technology to Moz. Moz’s...

The longer I work in social media, the more I realize that the biggest danger for a social media marketer isn’t proving ROI, anticipating...

The immensely popular social scheduling tool, Buffer, has just announced some serious upgrades to their suite of analytics services for...

Today, Buffer, a social publishing tool, and Mention, a social monitoring tool, are integrating with each other with the goal of adding...

Linkedin’s new Showcase Pages allow companies to build, “dedicated pages for their more prominent brands, businesses and initiatives.”...