With more than 34,000 Messenger bots on the market since their April 2016 debut, Facebook is rolling out an analytics tool that will...

rvlsoft / Shutterstock.com On Wednesday, Pinterest added marketing measurement and data companies to its Marketing Partners (née...

From the Forrester report: Tools to create branded conversations in messaging apps Like shopkeepers in previous centuries who talked to...

The movie poster for “Morgan” IBM’s Watson cognitive computing system is learning all about human personality and emotions. In...

In case you didn’t get the memo, marketers now have another channel to wrangle: continuous, intelligent conversations with customers. One...

Sample chatbot conversations with Miss Piggy and Judy Hopps, from Imperson Imperson has specialized in character-based chatbots, like the...

The Nasdaq stock exchange can now locate influencers through its press release operation. The New York City-based company has launched...

Social analytics firm Simply Measured is today releasing what it describes as “the first social measurement API designed for marketing...

From EngageSciences’ website Sometimes, when two companies combine, they create a kind of Frankenstein monster — disparate parts not...

An image board in Unmetric’s new Discover feature When a brand wants to conduct a social media or other online campaign, the first step...

If you build your house on someone else’s land, you have to abide by their rules. ThinkUp, a social insights tool, has learned this the...

Social community provider Lithium Technologies is today announcing a new social content marketing product called Lithium Reach that is...

User-created photos, from the Olapic web site Email marketing took another step toward becoming an outlet for user-generated content...

Have you ever felt so strongly about something you read online that you wanted your posted comment to stand out? This week, a New York...

From the LiveWorld website The job description of the modern brand includes managing countless streams of conversations across social and...

Hootsuite is acting today to make its social media management platform a more complete citizen of the marketing ecosystem. The...

Move over, telephone. Facebook Messenger in particular, and messaging apps in general, are on their way toward becoming the main live...

Some of the products promoted by ReadyPulse’s influencers Experticity is an influencer network that finds and supports offline advocates...

Self-serve campaign management platform AdStage has announced the launch of a new product called Automate to help advertisers optimize...

As with many other kinds of social initiatives, marketers often have a hard time justifying their online communities. To give them some...