more and more well-known traditional brands shutting their doors. There’s no shortage of thoughts as to why this is happening (retail...

Twin Design / Shutterstock.com Brands and publishers have another reason to expect to see their Page posts’ organic reach decline, beyond...

LinkedIn plans to begin regularly updating its Sales Navigator platform every quarter, starting with a suite of improvements rolling out...

Instagram is adding more features to the Graph API it debuted last year to prod businesses and developers to migrate away from its old...

Reddit is making it easier for brands to manage their presence on its platform. Through a deal with social marketing platform Sprinklr,...

How do you know whether your social advertising is doing as well as it should? This week, social media marketing platform Socialbakers is...

A new campaign testing and optimization tool for Facebook and Instagram advertisers launches today after a two-year development and beta...

Social media monitoring firm Brandwatch is boosting its content marketing and influencer intelligence with the announcement this week...

Facebook is raising its bid for brand advertisers’ TV budgets. Facebook will offer advertisers the option of having the company measure...

User-generated content — including reviews — has become one of the most important ways that buyers get feedback about products from other...

On Tuesday, Facebook announced a sweeping overhaul of its self-serve ad-buying tools and ad placement options. At the heart of Tuesday’s...

Customer community/social management provider Lithium has announced it is acquiring Jive Software’s external community business, Jive-x....

This week, Salesforce is giving eyesight to its Social Studio. Social Studio is the social management tool in the company’s Marketing...

It has never been easier for brands to find celebrities, or so-called influencers, to promote their products. And it has never been more...

Images have become central to social conversations, and social intelligence platform Crimson Hexagon has boosted its image analysis to...

One of the main reasons Snapchat isn’t yet a must-buy for advertisers is ad buyers’ inability to see how their Snapchat campaigns impact...

Linqia is out this week with a new version of its platform that it says offers the first predictive analysis of influencers’ performance....

Last week, Sprout Social announced a do-it-yourself bot creation platform for Twitter. This week, Snaps has released its self-service...

Earlier this week, business messaging platform LivePerson announced a version with a built-in bot powered by IBM’s super-intelligent...

The good news about user-generated content (UGC) is that there’s so much to choose from. And therein lies the rub. This week, UGC...