Fahad HApr 3, 20181 min readEverything old is new again: How some traditional brands have used martech to support growthmore and more well-known traditional brands shutting their doors. There’s no shortage of thoughts as to why this is happening (retail...
Fahad HFeb 9, 20182 min readFacebook to begin counting viewable-only impressions for Pages’ organic reach next weekTwin Design / Shutterstock.com Brands and publishers have another reason to expect to see their Page posts’ organic reach decline, beyond...
Fahad HFeb 8, 20181 min readLinkedIn updates Sales Navigator with redesigned account pages, improved searchLinkedIn plans to begin regularly updating its Sales Navigator platform every quarter, starting with a suite of improvements rolling out...
Fahad HJan 30, 20182 min readInstagram adds option to schedule posts via new Graph API as old Platform API nears shutdownInstagram is adding more features to the Graph API it debuted last year to prod businesses and developers to migrate away from its old...
Fahad HDec 8, 20171 min readReddit now lets brands publish to subreddits, manage private messages thru SprinklrReddit is making it easier for brands to manage their presence on its platform. Through a deal with social marketing platform Sprinklr,...
Fahad HOct 20, 20171 min readSocialbakers unveils a ‘near real-time’ social ad benchmarkHow do you know whether your social advertising is doing as well as it should? This week, social media marketing platform Socialbakers is...
Fahad HOct 19, 20172 min readData Gran launches AI-powered tool for optimizing Facebook, Instagram (and soon, Google) campaignsA new campaign testing and optimization tool for Facebook and Instagram advertisers launches today after a two-year development and beta...
Fahad HOct 12, 20171 min readBrandwatch adds more content intelligence by buying BuzzSumoSocial media monitoring firm Brandwatch is boosting its content marketing and influencer intelligence with the announcement this week...
Fahad HSep 22, 20173 min readFacebook will measure how its ads compare against, complement TV campaignsFacebook is raising its bid for brand advertisers’ TV budgets. Facebook will offer advertisers the option of having the company measure...
Fahad HSep 13, 20171 min readHootsuite adds user reviews by integrating ReviewTrackersUser-generated content — including reviews — has become one of the most important ways that buyers get feedback about products from other...
Fahad HSep 12, 20172 min readFacebook is consolidating its ad-buying tools and combining its ad placement optionsOn Tuesday, Facebook announced a sweeping overhaul of its self-serve ad-buying tools and ad placement options. At the heart of Tuesday’s...
Fahad HAug 31, 20171 min readLithium adds Jive-x tech to its customer community platformCustomer community/social management provider Lithium has announced it is acquiring Jive Software’s external community business, Jive-x....
Fahad HAug 9, 20171 min readSalesforce’s Social Studio can now seeThis week, Salesforce is giving eyesight to its Social Studio. Social Studio is the social management tool in the company’s Marketing...
Fahad HAug 9, 20171 min readInfluencer marketing and ad tech collide: ‘It’s hard to make people programmatic’It has never been easier for brands to find celebrities, or so-called influencers, to promote their products. And it has never been more...
Fahad HAug 8, 20171 min readCrimson Hexagon boosts its visual recognition of social picsImages have become central to social conversations, and social intelligence platform Crimson Hexagon has boosted its image analysis to...
Fahad HAug 1, 20171 min readSnapchat will let brands measure its ads’ impact on sales, results against rivalsOne of the main reasons Snapchat isn’t yet a must-buy for advertisers is ad buyers’ inability to see how their Snapchat campaigns impact...
Fahad HJul 26, 20171 min readLinqia unveils ‘first’ platform for predicting influencer engagementLinqia is out this week with a new version of its platform that it says offers the first predictive analysis of influencers’ performance....
Fahad HJun 30, 20171 min readSnaps launches a Marketing Cloud for chatbots, messaging and emojisLast week, Sprout Social announced a do-it-yourself bot creation platform for Twitter. This week, Snaps has released its self-service...
Fahad HJun 23, 20171 min readSprout Social releases first non-developer bot-building platform for TwitterEarlier this week, business messaging platform LivePerson announced a version with a built-in bot powered by IBM’s super-intelligent...
Fahad HJun 21, 20171 min readStackla adds a Co-Pilot to recommend which user content should be publishedThe good news about user-generated content (UGC) is that there’s so much to choose from. And therein lies the rub. This week, UGC...
