A video ad for a car maker, served via ConvertMedia Content discovery platform Taboola announced today it is buying outstream video ad...

Self-serve search and social campaign management platform AdStage launched a new reporting solution on Tuesday to help marketers create...

If your company doesn’t yet have a digital hub, it won’t be long before your CEO demands to know why not. What is a digital hub, you ask?...

The Ocean campaign Two new and separate advertising projects are based around the idea that “you are what you drive.” The new efforts —...

From Valassis Valassis is today launching a new service that loads a coupon on your phone’s or tablet’s mobile wallet, in response to...

Landing page templates, from Leadpages’ website Leadpages is expanding its portfolio beyond tools for creating landing pages and...

The Advia multi-sensing box Marketers interested in location-based ads and messaging have two new options — Advia Partners’s new Amp...

Digital billboards have taken another step — metaphorically speaking — toward becoming full-fledged interactive media. In a new campaign...

PebblePost is dedicated to remaking snail mail into personalized marketing. Since October of last year, the New York City-based company...

Content in a curated hashtag site. Mobile users spend little time viewing web content on their mobile browsers, preferring to read most...

If you write marketing or advertising text for a living, you may want to get a second job skill. That’s because software that writes text...

Part of the fun of being in the SEO space is that we get to play with a lot of crazy tech developed in the name of reverse-engineering...

From the Blueshift web site Blueshift, which has offered a personalization platform since 2014, is today launching a new service that it...

If anything typifies the ambitions of modern marketers, it’s the “O” word — omnichannel. We give much lip service to this common goal of...

Consumer research firm Survata is now offering a new way to find out. This week, the San Francisco-based company announced the launch of...

The rate at which an innovation loses its competitive advantage accelerates every year. This is what I call the “velocity of...

Some projects created in Adobe Spark. Small and medium-sized businesses have more free ways to present their stories to customers, with...

“Virtual cinema,” now supported in part of Adobe’s Marketing Cloud Adobe’s Marketing Cloud sees the writing on the wall. And the wall, it...

No two businesses are alike. Your products, services, goals, perspective and definition of success are undoubtedly unique. Your marketing...

A screen from Taykey’s free Trend Pulse New York City-based Taykey makes its living by being trendy. That is, it determines the leading...