Bokic Bojan / Shutterstock.com Einstein made his name, in part, by demonstrating a new understanding of the relationship between matter...

Marketers will need to transform from campaigns to real-time, continuous interaction with customers via intelligent agents. So says...

You may know Optimizely as the A/B testing company for Web and mobile. But today, the San Francisco-based firm is unveiling a new version...

Adobe is today evolving its Target solution — part of its Marketing Cloud — away from the testing of discrete A/B variables and toward...

Salesforce has added bolts to its Lightning. Last year, the company released generalized self-service portal templates using...

BlueJeans for Facebook Live Video communications provider BlueJeans Network is out with a service that it says is the first to turn...

Research indicates that 85 percent of US online consumers like to give repeat business to e-commerce companies that resolve their issues...

Enterprise SEO platforms such as Searchmetrics, Linkdex and BrightEdge are used by a large number of brands and agencies. As the...

While it may seem obvious that marketing technology makes companies more efficient, making the wrong choices, especially in favor of...

Did you know that you can increase your SEO task efficiency by using extensions in Google Chrome? If you perform most of your SEO tasks...

Kontakt Gateway, with Location Engine software New products from a Kracow, Poland-based international company give a glimpse of where...

Image from Fuisz Video Way back in the last century, I worked with interactive video’s first commercial incarnation, videodiscs tethered...

From the Reactful website Marketers looking for ways to entice reluctant site visitors have another option today. San Francisco-based...

Responsive web design across several screens Since the end of the last decade, responsive web design (RWD) has been a popular way for...

In-person events have become a critical source of leads for B2B marketing and sales organizations. In fact, face-to-face events account...

Parsely is the leaf garnish that fans say offers so much more than you think. And today its namesake company, Parse.ly, is offering a...

Moz has announced they are refocusing their toolset platform to focus on search. That means they are going to no longer offer the Moz...

Recently, Insightly (my employer), worked with TechValidate, an independent third party, to conduct a survey of creative professionals,...

Xperiel’s visualization of its platform The huge and growing archipelago of devices, screens and sensors represents an enormous...

Zeta Interactive wants to be included in any grouping of major marketing clouds, like those from Adobe, Salesforce or Oracle. Today, it...