If you’ve noticed that more and more billboards have essentially become giant TV screens, then you’re watching the out-of-home (OOH)...

Workflow automator Zapier allows a user to link applications, so that, for instance, an email signup in one application gets...

This, the age of merging media formats, has appropriately given birth to a video-photo. Or, rather, husband and wife fashion...

Israeli startup Wizer — backed by market researcher Nielsen’s incubator in that country — is launching a new artificial...

The number one B2B challenge for marketers is the inability to successfully integrate disparate technologies into a unified platform,...

IBM wants its Jeopardy-winning supercomputer Watson to become a champ at finding the best product or service you need. To help land that...

The Adobe Sensei logo In September, Salesforce upped the ante on computer intelligence by announcing its Einstein layer of AI for all of...

Up till now, Urban Airship’s mobile marketing platform has focused largely on notifications to mobile users. But this week, the Portland,...

IBM’s supercomputer Watson is adding many new capabilities to its resume, following a truckload of announcements this week. There are new...

From the BlueVenn website BlueVenn, a UK-based provider of marketing automation and customer analytics for the past two decades, has...

Innovation is martech’s currency — and it requires constant change. Keeping up with all the latest tools to make your brand compelling so...

An opening event at Kontakt.io’s Proximity Studio Krakow, Poland-based Kontakt.io opened this week in Berlin what it describes as the...

Data onboarding service LiveRamp is launching its biggest service expansion yet, making its identity resolution service available to...

An image from the two-minute video at “Discover Your Aloha,” with a smile indicator Expedia.com is now letting your facial reactions help...

marketing automation tools can be incredibly helpful to modern-day businesses. By managing and streamlining data across multiple...

But some things remain constant each year: Technology gets smarter, and marketers, digital enthusiasts and consumers get more...

Ask any PPC manager how they do their job well, and, aside from their skill set, they’ll name the tools that give them the data they need...

Last week, Einstein went to work for Salesforce. The company enlisted the name of the smartest person ever to brand its new platform-wide...

This shift started with the realization that there is no “average” customer. Customers have different behaviors and preferences — and...

It’s no secret that Google is in a constant state of change. The “ten blue links” that used to comprise a search engine results page...