This week, personalization platform Blueshift is launching AI-powered customer journeys that move its targeting from user segments to...

Let’s say you’re a Honda auto dealer in Boston, and you want to target some of your previous and current customers with a new sale of...

GDPR is coming. And, this week, identity management provider Janrain is launching one of the first solutions for brands to manage...

It’s not just that billboards — those static and fading printed signs along highways — have evolved into digital displays within...

Salesforce is launching this week a new application on its Sales Cloud for Partner Relationship Management (PRM). Previously, users could...

TurnTo Networks, which provides customer content solutions, is announcing this week what it says is the “first truly open network for...

There are a variety of ways to solve the ad tech transparency problem. But, for a new ad exchange, it comes down to combining an old...

This week, Salesforce is adding some smarts to the Einstein layer in its Commerce Cloud. Einstein provides a consistent artificial...

The logo for MetaMask If it catches on, the biggest effect on marketing from blockchain technology could be on identity — and on all the...

Identity management provider Janrain has announced what it says is the first anti-fraud, phone number-based detection built into this...

This week, Oracle is livening up its Clouds with chatbots and other kinds of intelligent apps. First, it is bringing chatbot creation,...

No sane person would try to manage a project without the help of dedicated software. But with so many options and so little time, how do...

While IBM’s Watson supercomputing service is named after former IBM chairman and CEO Thomas Watson, the name also recalls another famous...

In a recent interview with SEO and Credo founder John Doherty on Dan Shure’s excellent Experts on the Wire podcast, he mentioned the...

Sprinklr had “a coming-out party” this week. That’s the characterization by founder and CEO Ragy Thomas. He told me that the company,...

There’s a veritable cornucopia of advanced targeting solutions for B2B marketers this week, with new announcements from Demandbase, Get...

In the most famous formula ever written, the real Einstein understood that the speed of light drives the amount of energy you can...

For the past two years, Nashville-based firm BKON Connect has offered its PHY platform in support of the browser-based Physical Web. In...

Adobe is gathering its clouds and making more. This week, the company unpacked a truckload of announcements at the Adobe Summit digital...

Microsoft-owned LinkedIn is out this week with its second major update to its Sales Navigator tool, which helps salespeople mine the...