Janrain makes its living by offering social sign-ons, so that members of Facebook, Twitter and other social networks can quickly employ...

Creative management platform Thunder has announced it has completed its purchase of AI-powered targeting platform Adacus — and, as a...

For Adobe, email is still a king. The marketing tech giant is out this week with a new survey showing email’s enduring appeal across...

The biggest difference that digital technology has made for marketing is the ability to personalize at scale. As a result, there are...

“The customer is always under warranty,” Spotify VP of Growth Mayur Gupta told me. Of course, he was speaking figuratively to emphasize...

The basic model for affiliate links is fairly straightforward. Inside or near an article, a link allows a reader to buy a related...

Businesses have used portals and other online tools to communicate with their channel partners almost since the internet began. But this...

Next spring, GDPR could upset everything in digital marketing. That’s because, when the European Union’s General Data Protection...

Lest you think blockchain technology is still in the far future of commercial communications and commerce, keep in mind that the...

A robotic lawn mower If you think you’ve finally gotten a handle on customer engagement, buckle up. That’s because “automation is...

From Adobe’s blog post on the new Target enhancements Adobe is out this week with some enhancements to its Target A/B testing tool, all...

Oops. Or the corporate equivalent of that expression probably was uttered Tuesday at the headquarters of marketing tech giant Marketo,...

According to Content Marketing Institute’s latest survey of marketers, learning how to better use their content management marketing...

VR is rapidly becoming a way for brands to directly demonstrate the user experience of their products, or to visualize the care with...

SugarCRM is expanding beyond its base in customer relationship management with the release this week of the first in a line of...

The first wave of bots is now entering a more sophisticated phase. One sign: the recent announcement that business messaging platform...

About a year from now, we could be watching the Ad Tech Apocalypse. That’s when the European Union’s GDPR (General Data Protection...

In the mid-90s, Los Gatos, California-based NetLine began offering a managed services distribution of B2B content like white papers to...

Blockchain technology took another step this week toward helping ad tech solve its problems, with the private beta launch of adChain by...

A screen shot of an ad using AdColony’s Aurora video format, with interactive choices. Mobile ad platform AdColony is out this week with...