In online marketing, having the right analytics tools and software can make a major difference. A good program can save you time and help...

The Internet is the cornerstone of technology in the office. Social networks for business are beginning to emerge into corporate...

Recently on Twitter, long-time SEO Joe Rega said something a lot of us have been thinking for a while. I'm just gonna throw it out there;...

Google Chrome extensions offer some great tools to help with digital marketing. These extensions can do anything from speeding up...

There are many uses of location in mobile advertising. Increasingly, however, location is being used in the background to identify and...

Tag management is a buzzword right now, but it’s not one of those vaporware phenomena. In this case, the buzz is legit. The tag...

earnings report for 2014, showing revenues increased 33 percent to $22.8 million, up from $17.2 million the previous year. Lien founded...

launched the Oracle Marketing Cloud, a platform combines the capabilities of its acquisitions such as Eloqua, BlueKai, Compendium and...

How much time does the average adult in the United States spend with digital media every day? According to an August 2013 estimate by...

Adobe kicked of its annual Summit for customers with a slew of announcements around the Adobe Marketing Cloud, its hub of digital...

In last month’s column (WTF Is A Cookie, Anyway? Do You Really Know, Or Just Think You Do?), I covered the basics of cookies and touched...

across a suite of networks including Google, Bing, LinkedIn and Facebook  simultaneously and plug into a number of advertising tools...

About a year ago, I wrote a post featuring 30 essential business apps for the smartphone. It was a fun post to write — and, even better,...

As DFA turns 15 this year, the new platform changes aim to adapt the platform for the most recent changes in digital advertising, namely...

“We were frustrated by enterprise ad tools that locked out the bulk of advertisers with $100,000 monthly ad spend minimums,...

Digital content doesn’t just happen. Marketers require tools to get it done. looking at the space informally back in April, building a...

IFTTT (if this then that) is a well-known automation tool that helps services communicate with each other. For example, users who snap an...

BrightEdge has raised $42.8 million in Series D funding led by venture capital firm Insight Venture Partners, along with investments from...

announcement that Salesforce.com will be acquiring ExactTarget for nearly $2.5 billion. Commentaries were offered on everything from the...

petition to cancel a trademark of the similarly named online marketing company known as Doz. Moz filed the petition against Doz on April...