Scott Brinker, best known for his slide depicting the icon jungle that is marketing technology, is surprised that the big animals haven’t...

Traditionally, customer service has been reactive. You have a question/problem about the product you might buy or have already bought....

With so many software tools, one of the biggest challenges for businesses is just managing the workflow of one tool to another. That’s...

We don’t do much these days without the help of technology. Even the office coffee machine has some kind of software in it. Our reliance...

Self-serve campaign management platform AdStage has announced the launch of a new product called Automate to help advertisers optimize...

Salesforce is now offering a free team of experts to meet with retailers and set up a plan for how its Marketing Cloud can be utilized...

From the eBay Enterprise site Last summer, while attention was focused on eBay’s PayPal sale, the online marketplace was also spinning...

Even as digital media has exploded, live marketing events continue to thrive. This week, Toronto-based Limelight Platform announced it...

Connecting marketing spend to generated net revenue can be more art than science. To help bend that necessary activity toward a trail of...

LeadPages, whose purpose in life has been to capture leads at “points of signup” like opt-in forms or landing pages, is now reorienting...

Earlier this month, Walmart announced the launch of its in-store mobile digital payment system. One Walmart watcher — Chris Bryson, CEO...

With software robots (bots) settling into what seems to be a permanent and major part of website traffic, a Detroit-based company is out...

Over in the real world, marketers spend a lot of time and money to make sure their products get great shelf placement. Startup Mabaya...

From the Seismic website Marketers create materials for sales teams, but how much is actually used, and how effective is it? To help...

As with many other kinds of social initiatives, marketers often have a hard time justifying their online communities. To give them some...

Since its founding in 2008, B2B lead generation provider True Influence has delivered info on specific individuals at targeted companies...

Last month, website hosting service Endurance International Group bolstered the marketing services it offers to small businesses by...

Digital marketing platform Connexity today announced it has added two more major resources in its effort to evolve beyond its former life...

Given all the marketing tech power at its disposal, what is a retailer’s best mix to keep customers — without promising them deep pricing...

From the Moz Content page Creating content that engages users is no easy trick. To help marketers with that magic, inbound marketing...