Technology is fundamentally reshaping the advertising and media landscapes; the fault lines between pure-play media and advertising are...

Marketers looking to personalize offers for customers have another option, with this week’s launch of Grey Jean Technologies’ new...

A heatmap using Zarget Conversion rate optimization (CRO) is the boring name for an essential task: figuring out what online tweaks will...

Marketing tools are so commonly located in the public cloud these days that news stories often don’t even mention the fact. But...

Oracle’s Marketing Cloud is today offering account-based marketing (ABM) lead acquisition, and a deeper integration with topic-based data...

Today, the company rebranded as Sign its service formerly known as the Document Cloud eSign service and announced the integration with...

The symbol of Signpost’s new Mia Step by step, rules-based marketing platforms are adding predictive technology and other intelligence on...

An illustration from Piano’s website Marketers who want to present customized experiences to segments of their website visitors — and...

The Google-backed Physical Web is now operating in the physical world. UK-based mobile commerce provider Proxama, in partnership with...

There is one bright spot in Distil Network’s third annual report on bad bots, out this week: Human-generated internet traffic outnumbered...

As the MarTech Conference headed down the final stretch earlier this week, conference chair Scott Brinker moderated a panel called “A...

Why do vendors dislike marketing technology analyst firm Real Story Group? According to Theresa Regli, Principal Analyst & Managing...

Travis Wright speaks about building a martech stack at MarTech. Travis Wright, Chief Marketing Technologist for CCP Global, had his work...

I am an admitted Zapier addict. I found out about Zapier a few years ago during a discussion with a colleague at a conference. He was...

In order to get their many software tools to work together, marketers often have to act as orchestra conductors. This has led to the...

There’s been a lot of buzz about the rapidly expanding IT spending power of marketing departments, and specifically, chief marketing...

“Customer obsession” is one of the most popular buzz-phrases, denoting an approach that places customer satisfaction and a great customer...

Everywhere you look, there are signs that virtual reality is suiting up for marketers. But aside from the pending issues of cost and...

Digital marketers face a blizzard of choices when they choose software. To help them, two new tools are out this week to help businesses...

Facebook first introduced the concept of “people-based marketing” in 2014, and in less than two years, it’s gone from buzzword to...