Experience may be a subjective thing, but London-based Decibel has launched a platform to score its digital embodiment. The new Digital...

Marketers often determine which full-page design works best for driving traffic and sales. Paris-based ContentSquare goes one additional...

Springbot, a marketing automation platform for online stores, is trying to give small and medium-sized retailers access to the kind of...

Adobe has added another data source to its marketing platform, with the recent announcement by Thinfilm Electronics about integrating...

I attended the SEO Ranking Factors session at this year’s SMX West and enjoyed listening to the panelists present their opinions,...

Snail mail is the oldest living relative of direct marketing, but it has been the last to receive the same kind of measurement attention...

Online reviews can make or break a small company, which is why their marketers often keep a close eye on them. LA-based startup...

Now, after a successful two-year run with VR data visualization app DatavizVR, the duo is looking to expand its capabilities with a...

Datorama’s platform helps marketers make sense of diverse data, providing unified insights across different data feeds from a campaign —...

User data, which has become very valuable for advertisers and publishers, may now become valuable to the one remaining stakeholder. That...

At the beginning of this week, data onboarder LiveRamp announced that its IdentityLink service would tackle a new territory: television....

Boston-based cloud data management firm Bedrock Data has launched new cloud-based software that it says reduces the effort spent by...

Chicago-based Centro announced that its programmatic ad platform Basis can now show advertisers what creatives performed best at a...

A visual metaphor for iPaaS solutions If you’re a typical marketer, you have quite a few tools and platforms that need to transfer data...

If you were paying attention, 2017 might have seemed like the year that industry pundits’ predictions about the death of retail finally...

Every marketer, regardless of discipline, has a holy grail in mind. For analysts, it may be having a holistic view of the customer...

Marketers and media practitioners are feeling more confident about their internal skills for getting a return from data-driven marketing....

Gather all ye family, friends, webmasters and digital marketing executives. We’ve come here to celebrate the life of the now outdated A/B...

Twin Design / Shutterstock.com Brands and publishers have another reason to expect to see their Page posts’ organic reach decline, beyond...

The upcoming General Data Protection Regulation (GDPR) is driving innovation on many fronts. This week, a new approach is being launched...