Bombora provides B2B marketers with data about which companies are ready to buy their products. They develop those insights by tracking...

If your brand has an online presence at all, you can’t not worry about its reputation. Today, online reputation management (or ORM for...

Buying a car these days often involves extensive online research before visiting a physical dealership. That’s a key reason why...

If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech...

Suppose you’re a motel chain with lots of franchises across the US. Ad campaigns, search results or web site calls-to-action direct the...

Marketers relish tracking data from publishers’ sites, which come from dozens of cookies dropped by the sites’ vendors, as well as from...

In May 2016, Google unveiled Data Studio, a free data visualization tool that allows anyone to create reports with graphs, charts,...

If you’re looking for a soulmate, personality matching via a dating site is one way to better the odds of compatibility. And, if you’re a...

Graphic provided by InMobi When a brand wants to advertise to telco subscribers, the process can involve many participants. But today...

A screenshot of Autopilot’s new Annotate and Collaborate feature. Since customers’ choices are the key dynamic in modern marketing, the...

Attribution is one of those services that seems to take place inside a black box, where all kinds of algorithms make all kinds of...

Last May, the Interactive Advertising Bureau (IAB) Tech Lab began releasing for comment a new framework to set up a kind of “ingredients...

Senate hearing with top tech firms on the state of consumer data privacy, several pro-business groups have made their voices heard on the...

The best helper is the one who knows what you’re looking for before you ask. That’s the idea behind Adobe’s new Virtual Analyst in its...

Segment’s visualization of its product stack Segment took another step Thursday toward becoming the data steward for brands using...

Google’s two-year-old free reporting and data visualization platform, Google Data Studio, is now generally available. Integrations and...

Online survey platform SurveyMonkey filed to go public last week, asking for the ticker symbol SVMK. Founded in 1999, the company lets...

reported that the US government was finally starting to move toward adoption of a federal data privacy law, a move that has been long in...

Audience measurement firm Nielsen has announced the launch of an Auto Cloud that is integrated with the car sales data held by research...

But what is the US doing about data privacy on its own turf? And what do marketers think about those efforts? The Department of Commerce...