
Google Steps Up Wildfire-DoubleClick Social Integration, Wildfire Stops Taking New Customers
Google acquired Wildfire back in 2012. The Wildfire Social Marketing Suite helps businesses manage the day-to-day activity of social...

E-commerce Sales Up 8% In January, With 20% Of Mobile Orders Happening On An Android
US e-commerce sales were up eight percent this January over January 2013. While combined offline and online transactions were down 0.4...

Google Analytics Updates Remarketing UI & Builds Out List Import Options
Along with the new UI, users can create Remarketing lists based on origin, demographics and behavior. The Remarketing list builder now...

Buffer Analytics Beefs Up With Social Account Growth Tracking & Google Analytics Support
The immensely popular social scheduling tool, Buffer, has just announced some serious upgrades to their suite of analytics services for...

New Google Analytics Speed Suggestions Report Designed To Help Improve Page Load Times
Speed Suggestions Report is part of Google’s website performance reports, and displays the average page load time for the most visited...

Russian Search Engine Yandex Launches Free Analytics Tool To Track Metrics For Its 25 Apps
Yandex announced today a new mobile app analytics tool, Yandex Metrica for Apps. According to the announcement, the analytics solution is...

New Mobile App From SumAll Lets Users See 30+ Data Sources From A Single Screen
iOS and Android application and optimized its analytics platform for mobile devices. SumAll says its solution integrates analytics from...

Moz Analytics Launches Out Of Beta
Today, Moz opened the gates on its new Moz Analytics platform that launched in private beta roughly five months ago when the company...

Adobe Analytics Update Aims To Help Marketers Act Faster With Real-Time Visualizations And More
“The focus this year has been on how to help marketers put data to work, ” explained Bill Ingram, vice president of Adobe Analytics and...

Google Analytics Android App Gets Complete Redesign For Mobile Devices
released a new version of its Android App with a complete redesign built specifically for phones and tablets. The announcement says the...

Using Indices For Digital Analytics: Opportunities And Pitfalls
It seems as though indices are everywhere these days as the entry-level insight tool of choice for digital analytics. It’s Marketing...

Brandwatch’s Vizia Gives Brands A New Tool To Run Social Media Command Centers
launched Vizia, a new social media analytics solution that displays real-time data on multiple screens. Brandwatch is billing their...

Google Analytics To Cease IE8 Compatibility By End Of 2013
today that it will not be compatible with Microsoft Internet Explorer 8 by the end of this year. According to the announcement the...

IBM Launches Digital Marketing Network, Offers Single Tag Integration With 100+ Vendor Partners
The network harnesses Digital Data Exchange, IBM’s tag management solution, that enables marketers to use a single tag to relay...

4 Must-Know Facts On Product Listing Ad Mechanics
Product Listing Ads (PLAs) have rapidly gained market share since being introduced last year, and PLAs are now well established as an...

Topsy Enhances Keyword Analytics & Sentiment Tracking For All Terms, Includes Every Tweet Since
This technology was showcased last Fall with the partnership between Twitter and Topsy on “The Twitter Political Index.” The index...

Enterprise Web Analytics Tools 2013: Updated Marketer’s Guide
This 30-page research report presents a market overview and covers industry trends, mergers and acquisitions, as well as what to look for...

Google Analytics Opens Invitation To Beta Of The New Real-Time Reporting API
inviting Google Analytics users to a closed beta of their newly released real-time reporting API. Opening a number of opportunities to...

Study: Brands Using Hashtags In Facebook Posts Show No Signs Of Higher Engagement Levels
study of the Top 100 Interbrands on Facebook and discovered that even though the usage of Facebook hashtags by brands has increased...
























