Previously, marketing operations was the “island of misfit toys,” as described by Sirius Decisions’ Craig Moore at the Marketing...

GinzaMetrics has announced the launch of a new analytics product called the Social Intelligence Suite. The company says its new tool will...

LinkedIn is going after more marketing and advertising dollars, announcing today it is expanding its existing portfolio of marketing...

Parse.ly, a popular analytics platform used by some of the biggest publishers on the web, has launched a new version that brings new data...

In online marketing, having the right analytics tools and software can make a major difference. A good program can save you time and help...

LinkedIn’s presentation sharing website SlideShare is now offering free analytics for deeper insight into content uploaded to the site....

As a marketing technologist, one of my favorite things is to test out new technologies. BuzzSumo found its way to me about 6 months ago,...

Image: FeedVisor FeedVisor, the algorithmic Amazon product repricing and insights platform, has launched a new dashboard for high volume...

We wondered what this development would do to strategic collaboration between brand, agency and publisher. We worried that it would...

Image source: Bizible One of the great challenges of B2B marketing can arise when marketers don’t have a view into whether leads turn...

Over the last 15 years, marketers have seen an explosion in the number of digital marketing tools available to them, from a few dozen...

Tag management is a buzzword right now, but it’s not one of those vaporware phenomena. In this case, the buzz is legit. The tag...

data showing that time spent with mobile apps now (amazingly) represents 51 percent of all digital media time. Brands, retailers and...

If you’ve been using Google Analytics (GA) as your analytics solution over the past year or so, you’ve probably noticed that Google has...

As I’ve said in previous columns, marketers can no longer rely on their communication skills alone to get the job done. They must become...

360i claims its new Digital Nervous System, or DNS, can help marketers better understand their brand’s Quality Score assigned by Google,...

“Permalink has been around for a while as a means to share assets. We just enabled new asset classes – such as goals – to be shared via...

After recently partnering with Moat to deliver third-party viewability metrics, BrightRoll said it has entered into an agreement with...

Adobe kicked of its annual Summit for customers with a slew of announcements around the Adobe Marketing Cloud, its hub of digital...

ZenithOptimedia is using Collective’s TV Analytics platform to align online behavior of customers and potential customers with TV...