From the BeyondCore website For many marketers, the big obstacle in data analysis is that they’re not data scientists and don’t know the...

Google’s recent changes to their Search Console API have allowed for interesting data analysis via Impressions and Clicks data....

From the Lucid website Let’s say you launch a digital ad campaign targeted at fathers, aged 25 to 35, who make over $100,000. How do you...

Bitly, which makes its living by turning long links into short ones, is today adding channelization. Called Bitly Campaigns, the new...

Google is celebrating today the 10th birthday of Google Analytics. In a blog post, Google engineering VP Paul Muret recounts 10 of his...

You would probably rate a robocall during dinner as annoying. Now let’s suppose you’ve got a large marketing operation set up to field...

Adobe is today getting more serious about being a data matchmaker. The San Jose, California-based company announced the availability of...

In September, B2B targeting company Demandbase acquired data provider WhoToo. Today, Demandbase announced a new B2B Data Cloud, whose...

Ken Wolter / Shutterstock.com Zeta Interactive — co-founded by ex-Apple CEO John Sculley — announced today that it has acquired the...

The Taggalo device, nestled on a store shelf Brick-and-mortar retailers need a better way to put their real-world customers inside...

To make sense of the mountain, social analytics firm Union Metrics is today announcing a new tool called Echo that offers real-time,...

In a surprise move that will reverberate across the world of analytics and audience measurement, comScore and Rentrak have announced a...

Formerly known as InsideVault, the company’s financial funding includes $7 million in Series A equity from Safeguard Scientifics, Inc., a...

Social analytics firm Simply Measured announced today that it has acquired Inside Social, another Seattle-based marketing analytics...

Events & Conferences are now included in the marketing attribution mix. Bizible is hoping to solve the now age-old problem B2B marketers...

Imagine a page with 158 different links on it. This page is critical to your sales funnel, but with so many links, there are thousands of...

While programmatic has brought automation to buying and selling of digital advertising, buyers say reporting from ad exchanges often...

Who would have predicted that small businesses would need to become online marketing savvy to grow? As recently as 10 years ago, you...

If your business was interested in college-bound high school students, I could tell you something about how sophisticated your online...

Marketing technology firm, Percolate, announced it raised c$40 million in Series C financing, bringing the start-up’s total venture...