Fahad HDec 3, 20153 min readSuper-Smart Business Intelligence Engine BeyondCore Partners With Microsoft To Offer a Free VersionFrom the BeyondCore website For many marketers, the big obstacle in data analysis is that they’re not data scientists and don’t know the...
Fahad HNov 18, 20151 min readUse Google’s Search Console API & Pivot Tables To Supercharge Your Long-Tail SEOGoogle’s recent changes to their Search Console API have allowed for interesting data analysis via Impressions and Clicks data....
Fahad HNov 18, 20153 min readMarket Research Platform Lucid Launches “Proof” To Test Ads’ EffectivenessFrom the Lucid website Let’s say you launch a digital ad campaign targeted at fathers, aged 25 to 35, who make over $100,000. How do you...
Fahad HNov 17, 20152 min readBitly Launches Tool For Channelizing Its Short LinksBitly, which makes its living by turning long links into short ones, is today adding channelization. Called Bitly Campaigns, the new...
Fahad HNov 12, 20152 min readAs Google Analytics Turns 10, We Ask: How Many Websites Use It?Google is celebrating today the 10th birthday of Google Analytics. In a blog post, Google engineering VP Paul Muret recounts 10 of his...
Fahad HNov 12, 20152 min readRobocallers Are Not Going To Like DialogTech’s New SpamSentry, But Marketers MightYou would probably rate a robocall during dinner as annoying. Now let’s suppose you’ve got a large marketing operation set up to field...
Fahad HNov 10, 20152 min readAdobe Becomes A Second-Party Data Matchmaker With The Release Of Its Audience MarketplaceAdobe is today getting more serious about being a data matchmaker. The San Jose, California-based company announced the availability of...
Fahad HNov 10, 20152 min readDemandbase Integrates Its WhoToo Acquisition So Marketers Can Target Departments Inside CompaniesIn September, B2B targeting company Demandbase acquired data provider WhoToo. Today, Demandbase announced a new B2B Data Cloud, whose...
Fahad HNov 3, 20152 min readZeta Interactive Buys eBay Enterprise’s Customer Marketing DivisionKen Wolter / Shutterstock.com Zeta Interactive — co-founded by ex-Apple CEO John Sculley — announced today that it has acquired the...
Fahad HOct 29, 20153 min readMilan-Based Company Launches Multi-Tech Device For Tracking Real-World CustomersThe Taggalo device, nestled on a store shelf Brick-and-mortar retailers need a better way to put their real-world customers inside...
Fahad HOct 20, 20152 min readUnion Metrics Intros Real-Time Tool To Analyze All Of TwitterdomTo make sense of the mountain, social analytics firm Union Metrics is today announcing a new tool called Echo that offers real-time,...
Fahad HSep 30, 20151 min readRentrak And comScore To Merge Creating Broad Media Measurement FirmIn a surprise move that will reverberate across the world of analytics and audience measurement, comScore and Rentrak have announced a...
Fahad HSep 17, 20151 min readQuanticMind Raises $10.3M To Grow Its Predictive Analytics & Paid Search Ad TechnologyFormerly known as InsideVault, the company’s financial funding includes $7 million in Series A equity from Safeguard Scientifics, Inc., a...
Fahad HSep 1, 20152 min readSimply Measured Acquires Inside Social To Boost Case For Social ROISocial analytics firm Simply Measured announced today that it has acquired Inside Social, another Seattle-based marketing analytics...
Fahad HAug 21, 20152 min readBizible Adds Offline Events To B2B Sales Attribution PlatformEvents & Conferences are now included in the marketing attribution mix. Bizible is hoping to solve the now age-old problem B2B marketers...
Fahad HJul 23, 20155 min readThe Multi-Goal Magic Of Split Testing SoftwareImagine a page with 158 different links on it. This page is critical to your sales funnel, but with so many links, there are thousands of...
Fahad HJun 17, 20151 min read42 Percent Of Programmatic Buyers Still Get Reporting In Spreadsheet AttachmentsWhile programmatic has brought automation to buying and selling of digital advertising, buyers say reporting from ad exchanges often...
Fahad HJun 8, 20154 min readHow Busy Local Businesses Can Leverage Data & Technology For Content MarketingWho would have predicted that small businesses would need to become online marketing savvy to grow? As recently as 10 years ago, you...
Fahad HMay 28, 20157 min readData Exposes Scandalously Low Adoption Of Conversion Optimization ToolsIf your business was interested in college-bound high school students, I could tell you something about how sophisticated your online...
Fahad HMay 14, 20152 min readAll-In-One Marketing Platform Percolate Raises $40 Million In Series C FinancingMarketing technology firm, Percolate, announced it raised c$40 million in Series C financing, bringing the start-up’s total venture...
