Mobile app marketers need a better data tool, and they need it for free. That’s the mission of startup Pyze, which today is launching its...

Television, the granddaddy of marketing channels, is just now becoming a full citizen of online-focused marketing platforms. Last week,...

If you’re already using predictive analytics within your organization, then you know just how impactful they can be, and you’re likely on...

“It’s like an earthquake that was predicted.” That’s how Gartner vice president Andrew Frank characterized Tuesday’s announcement from...

Google is making a bigger play in the marketing data arena today, with the announcement that it is launching a new enterprise-oriented...

Keeping the customers or visitors you have is a marketer’s first priority. But what helps keep them? Today, mobile/desktop analytics firm...

In this age of social, listening tools have become marketers’ ears. In its new Wave report on Enterprise Social Listening Platforms, for...

Once upon a time, a business sold a product — often a physical product — to a customer. That was a completed sale, concluding a marketing...

Boston-based Zaius, which has been operating in somewhat stealth mode until now, is adding a free version of its behavioral marketing...

From the Diffbot website Many companies grab web content, analyze it and return stats on sentiment, product mentions and the like. But...

In 2015, marketing attribution took huge leaps forward. Many marketers are now able to understand the incremental value of their...

Focus groups, online questionnaires and standard video recordings are so — you know — last century. A new announcement indicates it may...

Lost in all of the talk about adjusting air conditioners from the road and uploading your latest 5K time to Twitter is the true value of...

Among marketing platforms, “it’s a race for data.” That’s how Integrate’s chief marketing officer, Scott Vaughan, summarizes his reaction...

Connecting marketing spend to generated net revenue can be more art than science. To help bend that necessary activity toward a trail of...

State of Digital Marketing Analytics in the Top 500 Online Retailers” (registration required), my colleague Amardeep Singh and I found...

Marketing technology these days is increasingly focused on the future, as marketing moves away from its traditional role of generating...

Since its founding in 2008, B2B lead generation provider True Influence has delivered info on specific individuals at targeted companies...

Since its win on the “Jeopardy” TV show, the powerful question-answering intelligence known as IBM Watson has been making its living...

What marketers really want is to literally see and feel what their customers and potential customers are seeing and feeling. Today,...