Perhaps there have been times when you’ve become so frustrated with marketing data, you just want to throw it all into a lake. If so,...

WP Engine provides web hosting and services for sites based on the popular open-source publishing platform, WordPress. Today, the Austin,...

The basic idea of IBM’s Universal Behavior Exchange (UBX) For digital marketers who have invested in IBM’s Marketing Cloud and other...

Marketing data provider Acxiom is now making generally available its turnkey environment that fully integrates its LiveRamp acquisition...

Imagine that, as a marketer, you have a direct stream of data reporting back from every product sold as a result of your campaigns....

Scott Brinker’s 2016 Marketing Technology Landscape Supergraphic documents what many enterprise marketing teams deal with daily: The...

“Not everything that counts can be counted, and not everything that can be counted counts.” — William Bruce Cameron, sociologist It may...

As the internet continues to blur many competitive differences like pricing and product selection, brands have increasingly seen their...

Tubular’s new Video Rating How well is your branded video doing online? That’s the key question online video intelligence provider...

Experian is best known as one of those bureaus that makes sure you’re a good credit risk for a new loan. But its Marketing Services arm...

Oracle’s Marketing Cloud is today offering account-based marketing (ABM) lead acquisition, and a deeper integration with topic-based data...

6sense is now exposing more of itself. The San Francisco-based company announced today the launch of SearchSense, which it says is the...

The integration of targeting data from online users and network/cable TV viewers has taken another step closer, with the announcement by...

Attribution has long been the bugaboo for digital advertising. Without knowing if your ad convinced someone to do something, how do you...

The live video version of Pulse on CNN Microsoft Pulse is the real-time voting platform that you might have seen on TV, as viewers give...

A year ago, audience measurement service Nielsen bought the data management platform (DMP) eXelate, which collects and makes available...

SurveyMonkey is expanding on the meaning of its name. Not the “monkey” part, of course. With the recent launch of SurveyMonkey...

Two screen shots of Emotit. On the left, a clip of Republican Senator Ted Cruz is apparently really liked (9.3) by Democrats (blue)....

When it began in 2012, Segment (formerly Segment.io) had one purpose in life: take data from mobile apps and web sites, and make them...

It’s ironic that television, the original mass marketing channel, is the last to become a full-fledged citizen of the consumer profile...