Image by Adobe Online video/TV’s evolution into a mature advertising channel continues, with this week’s announcements that Adobe can now...

The latest update to the Google Analytics apps (iOS and Android) offers a sleek new machine learning-powered set of insights a la Google...

From Revuze’s site, indicating the range of data sources for product feedback Customers have an endless supply of opinions about your...

In-person events have become a critical source of leads for B2B marketing and sales organizations. In fact, face-to-face events account...

Oracle has beefed up its data chops with the launch of what it describes as the largest B2B audience data marketplace. Part of the...

App Annie, herself (from the website) App data provider App Annie is today expanding her portfolio with a new product that focuses on...

The Digital Satisfaction Index for the US The key to understanding users’ digital behavior is intent. That’s the idea behind the new...

From the website of Tune’s Multiverse Mobile marketing provider Tune is now offering a free tool that can help marketers better...

Video analytics service Visible Measures is out today with a new tool that allows brands to see the future of competitive video campaigns...

DialogTech makes its living by automatically identifying the advertisement that drove a phone call to a business, as well as by routing,...

WiFi-based retail analytics provider Euclid has launched what it’s calling Euclid Connect. Historically, the company provided store...

Domain Level Metrics has released a beta of its tool for mining aggregated metrics. It currently provides all the API aggregate data,...

UberMedia has launched what it calls the “Optimal GeoSpace,” a dynamic targeting zone that changes by location, time of day and retail...

Social analytics firm Simply Measured is today releasing what it describes as “the first social measurement API designed for marketing...

A Rainbow Bagel. The makers of a new trend-forecasting platform claim they predicted the Rainbow Bagel before it was a thing. Santa...

For marketers, the quality of analytics — in the tools they use or the software products they sell — can define their success. In this...

Suppose that, someday in the future, a data-besieged marketer could use menu commands or plain English text to ask questions about any...

To provide attribution that is as clean as possible, Impact Radius announced today that it has acquired anti-ad-fraud service Forensiq....

As it turns out, finding out which conversations on social media are connected to terrorism is not that different from finding out which...

Google has released Google Data Studio, a free version of its new reporting and data visualization tool, Google Data Studio 360. The free...