comScore launched a PRO web traffic service, based on what Compete — a competitor to comScore — had provided. On the same day in April...

Virtually every marketing vendor brags about providing “a 360-degree view of the customer,” “a single source of truth” about the customer...

The battle for the consumer’s share of mind and wallet gets more complex every day. And to win, companies are looking to transform their...

The Federal Communications Commission (FCC)’s decision late last week about the use of consumer data by Net providers may only be the...

From the PicScout website Getty Images’ Israel-based subsidiary PicScout harnesses visual recognition for online tracking of images, and...

From the BlueVenn website BlueVenn, a UK-based provider of marketing automation and customer analytics for the past two decades, has...

These days, it’s hard to find a digital marketer who isn’t swimming in data. To help marketers keep their head above water, content...

Google has announced big changes to its four-year-old Google Consumer Surveys product. It’s essentially splitting the tool in two: a new...

Where you are, what you buy and your age. These are the kinds of attributes that digital marketers commonly employ for targeting....

Versium’s visualization of a combined business and consumer predictive profile. Last month, Microsoft boosted its Dynamics 365 customer...

Google Analytics desktop UI is getting a refresh, according to today’s post on the Google Analytics Solutions blog. The new updates,...

A lab at iMotions In their never-ending quest to understand which ads work best, marketers are now going beyond asking viewers for their...

Demandbase makes its living by identifying if a visitor to a client’s website is from a targeted account, and if so, showing them...

Google made several announcements around analytics at SMX East in New York City on Wednesday. In a keynote discussion and blog...

Last week, Einstein went to work for Salesforce. The company enlisted the name of the smartest person ever to brand its new platform-wide...

B2B intent data provider Bombora is today making its account-based surge data available directly through a self-service dashboard....

Bokic Bojan / Shutterstock.com Einstein made his name, in part, by demonstrating a new understanding of the relationship between matter...

You may know Optimizely as the A/B testing company for Web and mobile. But today, the San Francisco-based firm is unveiling a new version...

Google has added a new feature to help users rein in and consolidate account management by allowing them to move Analytics properties...

Unruly’s visual depiction of its new EQ offering. Marketers learned long ago that the best ads deliver emotional responses. To measure...