Amplero enlists machine learning to leverage influencer marketing
Graphic by Amplero Influencer marketing tries to leverage a popular person’s network of friends and followers. To do that with existing...
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Brandwatch now offers three-year searches of Unlimited Historical Data
Social intelligence provider Brandwatch has launched its Unlimited Historical Data for searching online conversations and news over the...
DataSift offers first analysis at scale of how LinkedIn’s members engage with content
Graphic from DataSift As a huge network of professionals, LinkedIn provides 80 percent of all social media leads for B2B marketers. To...
How IBM’s Watson scores the tone of Trump’s tweets
“Donald Trump by Gage Skidmore 3” by Gage Skidmore. Licensed under CC BY-SA 3.0 via Commons. Such a beautiful and important evening! The...
Cloverleaf’s new grocery shelf displays watch shoppers, track their emotions
You walk into a grocery store to buy barbeque-flavored potato chips. But you’re disappointed to find that the overflowing shelf of chips...
MarTech Landscape: What is a beacon?
An assortment of beacons from (starting upper left) Gimbal, Kontakt.io, Estimote, Radius Networks, GPShopper, Aruba Consumers’...
Sisense lets you ask for analytics by voice — or by checking the color of your desk lamp
A desk set up for Sisense Everywhere, with Amazon Alexa and a multi-colored connected lamp. Want to find out how last year’s revenue...
Amazon Alexa is now the voice agent for marketing analytics platform Datorama
The family of Amazon Alexa devices If you thought intelligent voice agents were only for handlessly searching the web or calling up your...
IBM’s Watson is now working as a psychologist for ad tech firm Unruly
Marketers have run psychological profiles on consumers for quite a while, but they take time and money to do well. Now, IBM’s Watson...
Demandbase survey: Marketers sure like them some AI
Once upon a time, we writers would note whether some new tech was cloud-based or not. Now, it’s often assumed that all business software...
Salesforce moves beyond first-party data with Krux integration
In October, Salesforce announced it was buying data management platform (DMP) Krux. This week, the CRM/marketing giant unveiled the...
Ad tech firm Dstillery enters B2B arena with intent data from Bombora
Bombora makes its living by tracking what products B2B users research on the web, and then it provides data so others can market to those...
Invoca embeds IBM’s Watson so call centers can better understand their customers
IBM’s Watson supercomputing service is adding yet another job skill to his resume. This week, Invoca announced that it will offer a...
New B2B analytics platform called Proof correlates sales results with marketing efforts, despite tim
Unlike B2C sales, B2B deals often take many months to close. But how can you determine which marketing, ad, PR or other spending drove...
Lotame launches what it calls ‘first TV data management platform’
In March, data management platform (DMP) Lotame announced Smart TV Audiences, where it partnered with an unnamed smart TV maker to get...
Nielsen-backed OurCart startup launches Snapstar app to incentivize brand loyalty for grocery shoppe
For shoppers, grocery receipts are ribbons of paper they sometimes check, but often throw out. For brands, grocery receipts are data...
Pathmatics acquires WhatRunsWhere
A still image from a video on the WhatRunsWhere site Santa Monica, California-based Pathmatics allows enterprises to monitor their...
iQ Media’s new platform can automatically find logos in all TV transmissions
This week, the six-year-old iQ Media announced the launch of a new TV search platform that automatically finds still or moving imagery of...
Facebook has created its own analytics tool for Messenger bots
With more than 34,000 Messenger bots on the market since their April 2016 debut, Facebook is rolling out an analytics tool that will...
Pinterest adds measurement, data vendors to its Marketing Partners program
rvlsoft / Shutterstock.com On Wednesday, Pinterest added marketing measurement and data companies to its Marketing Partners (née...
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