Graphic by Amplero Influencer marketing tries to leverage a popular person’s network of friends and followers. To do that with existing...

Social intelligence provider Brandwatch has launched its Unlimited Historical Data for searching online conversations and news over the...

Graphic from DataSift As a huge network of professionals, LinkedIn provides 80 percent of all social media leads for B2B marketers. To...

“Donald Trump by Gage Skidmore 3” by Gage Skidmore. Licensed under CC BY-SA 3.0 via Commons. Such a beautiful and important evening! The...

You walk into a grocery store to buy barbeque-flavored potato chips. But you’re disappointed to find that the overflowing shelf of chips...

An assortment of beacons from (starting upper left) Gimbal, Kontakt.io, Estimote, Radius Networks, GPShopper, Aruba Consumers’...

A desk set up for Sisense Everywhere, with Amazon Alexa and a multi-colored connected lamp. Want to find out how last year’s revenue...

The family of Amazon Alexa devices If you thought intelligent voice agents were only for handlessly searching the web or calling up your...

Marketers have run psychological profiles on consumers for quite a while, but they take time and money to do well. Now, IBM’s Watson...

Once upon a time, we writers would note whether some new tech was cloud-based or not. Now, it’s often assumed that all business software...

In October, Salesforce announced it was buying data management platform (DMP) Krux. This week, the CRM/marketing giant unveiled the...

Bombora makes its living by tracking what products B2B users research on the web, and then it provides data so others can market to those...

IBM’s Watson supercomputing service is adding yet another job skill to his resume. This week, Invoca announced that it will offer a...

Unlike B2C sales, B2B deals often take many months to close. But how can you determine which marketing, ad, PR or other spending drove...

In March, data management platform (DMP) Lotame announced Smart TV Audiences, where it partnered with an unnamed smart TV maker to get...

For shoppers, grocery receipts are ribbons of paper they sometimes check, but often throw out. For brands, grocery receipts are data...

A still image from a video on the WhatRunsWhere site Santa Monica, California-based Pathmatics allows enterprises to monitor their...

This week, the six-year-old iQ Media announced the launch of a new TV search platform that automatically finds still or moving imagery of...

With more than 34,000 Messenger bots on the market since their April 2016 debut, Facebook is rolling out an analytics tool that will...

rvlsoft / Shutterstock.com On Wednesday, Pinterest added marketing measurement and data companies to its Marketing Partners (née...