Facebook is finally phasing out Atlas, the ad server and measurement platform that it acquired from Microsoft in February 2013 and has...

When you hear “artificial intelligence” or “machine learning,” what comes to mind? A complicated technology that demands deep domain...

Customer success platform Totango is the latest vendor to offer a bot as a conversational interface to data. This week, the San Mateo,...

In its second acquisition announcement in two weeks, social media management platform Hootsuite said this week that it has purchased...

Data provider Tru Optik has been busily assembling the ability to target Over-The-Top (OTT) TV audiences with the kind of data that is...

Facebook’s rival to Google Analytics has piqued developers’ interest, though it’s unclear to what extent it’s been able to sustain that...

In their never-ending quest to understand which creative works best in an ad, marketers now have another tool. Today, social ad platform...

Mobile analytics firm Adjust has now entered its next stage of life. The company, founded in 2012 to track user installs of mobile apps...

With many people watching television on the web these days, audience measurement service Nielsen launched its Digital in TV Ratings in...

For most of this planet, Area 51 is known as a place where engineers may be unraveling some out-of-this-world technological secrets. For...

NewsWhip tracks how stories spread on social media, a critical factor for publishers these days. To give publishers and others more...

Step by step, Over-The-Top (OTT) television is becoming a full citizen of the marketing ecosystem. The latest step was announced this...

A year’s beginning is the most ambitious of times for teams and businesses — lots of reflection, planning, strategizing, revamping...

Last October, data onboarding service LiveRamp launched IdentityLink, making its internal identity resolution service available to brands...

In December of 2015, digital marketing platform Connexity — formerly known as the comparison shopping site Shopzilla — bought marketing...

Let’s say you’re watching “This Is Us” through NBC Now, the OTT outlet for the network, on your connected TV through a streaming TV Roku...

Data privacy advocates — and marketers concerned about ensuring user privacy — may have a new worry. It’s possible to determine a user’s...

Every marketer wants to know which spending across the customer funnel had the biggest impacts on generating leads, closing sales, or...

Brands usually have many different marketing efforts going at once — but which ones help make money? This week, marketers get another...

Zvelo, a Denver-area firm whose services include content categorization and malicious detection data, has launched what it describes as...