In any of those scenarios, having a firm grasp of the current state of digital is critical to success. And if you haven’t tuned in...

In the online marketing world, there’s no bell curve. There’s a sharp, exponential growth curve in terms of marketing success. The...

Your sales pipeline is in danger. Whether you know it or not, there’s something lurking in the shadows that threatens to bring the whole...

In the movies, an agency acquisition would probably be shown as a quick montage: The agency founder gets a call, gets on a plane, has a...

The difference is semantic, and I’m not here to argue about the differences. I’m here to argue that some marketing tactics rely on...

Earlier this year, we discussed the importance of leveraging social data to impact your organization’s marketing efforts. We focused on...

How often have you been told, “Developers hate marketing?” More than once, I’ll bet. So it’s not surprising that marketing to developers...

Scaling local seems oxymoronic, which is why advertising platforms — digital and analog — rule in the local space. If you Google the term...

Some agencies even have account manager transition processes to make the process as painless as possible. However, one transition that is...

view it here; there are over 100 agencies on the list. You’ll notice that more than 80 percent of the agencies listed are independent. To...

With the advent of the internet, how we marketers do our job has changed significantly. We’re now using technology (e.g., marketing...

article, we are reminded once again that employees are departing to join large technology companies such as Google or Facebook. For many...

When you’re in startup mode, awareness is everything. And event marketing combines awareness with message testing, audience...

I do believe, however, that achieving the ideal state of marketing should be something that drives every marketing organization. It...

My goal has been to show advertisers how to embrace, not fear, the federal ad regulations governing them and their partners. In highly...

About eight years ago, I founded 3Q Digital (initially named PPC Ad Buying, then PPC Associates). I founded the company mainly because I...

largest generation since the Baby Boom. By 2018, millennials will account for $3.39 trillion in spending annually. By 2025, it’s...

The series is designed for advertisers who feel overwhelmed by government ad regulations and want tips on avoiding costly lawsuits. In...

Hut… hut… hike! “Marketing’s got the lead! He signals to sales! Sales is in the end zone! Could this be it? The pass is up and… nope,...

But here’s the brutal and honest truth: We don’t really know our customers at all or nearly as well as we should. As marketers, it is...