It is not hard to find information regarding digital marketing budgets. Many papers and articles discuss what percentage of your overall...

Developers have a reputation among marketers as a tough audience, as we’ve mentioned a time or two before. It’s very true that reaching...

There’s no big paradigm shift happening. Marketing channels are maturing. Engagement is dropping. This year, rather than looking around...

conversation according to Merriam-Webster, the concept is an “oral exchange of sentiments, observations, opinions, or ideas.” When one...

Until recently, we were able to map out the path that the typical customer would take when making a buying decision or searching for...

At 3Q Digital, my employer, we regularly perform audits for clients and prospects, putting accounts and channels under a microscope to...

Even though that outing had been a failure, I was intrigued by poker. There appeared to be lessons in it for me, especially as a startup...

“Donald Trump by Gage Skidmore 3” by Gage Skidmore. Licensed under CC BY-SA 3.0 via Commons. If you’re like me, you probably spent much...

moving to automated marketing platforms, some of their national counterparts are slowly and surely building market share via scaled...

There’s no question that chief marketing officers are increasingly accountable for proving the value of their efforts and driving ROI....

78 percent of respondents believed that 2016 would be a “good” or “great” year for business. Now, as the year comes to a close, one can...

The key to a successful relationship marketing program is to take customers on a buying journey. An effective paid search and social...

For many agencies, selling the company turns out to be a lot easier than managing the company after an acquisition. In this, the final...

Is it better to do your online marketing in-house or through an agency? It’s an important decision to make. Now, you should probably know...

I usually write this column, but, this time I invited a colleague of mine at Magnetic to write about a subject he is passionate about...

There’s tons of information out there covering the main priorities of digital marketing. Dig around enough, and you’ll find some...

Everything from data review to the initiatives we take needs to be analyzed and scrutinized. We need to use our intellectual abilities....

When evaluating different job offers, compensation is always a major factor, but it is rarely the only consideration: Job stability,...

We’re almost halfway through Q4, and as a marketer, you know what that means. It’s time to start thinking about next year, if you haven’t...

Account-Based Marketing (ABM) from every direction. Over the last 18 months, the concept has taken root and developed into more than just...