Before giving up and packing your own beach bag, try viewing the downtime as a chance to dazzle and delight your prospects when they’re...

pro-net neutrality protest scheduled for July 12, and in advance of that and before our fearless leaders on Capitol Hill decide whether...

For manufacturers marketing to other manufacturers, “Made in the USA” is often a key message seen in print ads, websites and trade show...

OlegDoroshin / Shutterstock.com My team and I recently had the opportunity to meet with one of today’s foremost technology leaders, Alan...

Video marketing is becoming a digital marketing necessity. (It’s not a “nice-to-have” marketing strategy anymore.) People love to watch...

Let’s talk about your creative agency — the team of marketing gurus who take all the messy, disjointed advantages about your company that...

Kathy Hutchins / Shutterstock.com My mom likes Bruno Mars. She also likes to hike and run. So she was excited when she got an iPod...

Brands can create a consistent and cohesive digital marketing strategy by developing a distinguished and efficient experience across...

I speak a lot about the ongoing battle for the heart and mind of the customer and the role that brand plays in this important fight. For...

Marketing Land piece, sees customers as individuals to whom brands must shape their messaging to ensure they’re meeting the person’s...

United Nations’ International Women’s Day site and a call for people to be bold for change. Many clicks and scrolls into my search, I...

consulting firm Spencer Stuart. Today’s CMO lasts just 42 months — or three and a half years — on the job. The reason for this? CMOs are...

Marketing a business — especially a smaller business — can often feel like a David and Goliath scenario. Your competition is bigger,...

Developers can be skeptical, dismissive of hyperbole, willing to bench-test any product claim and unhesitatingly open to sharing their...

For this post, I’m defining the presentation as both the actual PowerPoint and the delivery. Not only do you need to provide good...

Statista reports that from 2010 to 2016, the industry grew from $10.7 billion in annual revenues to a cool $32.8 billion. The...

To optimize marketing productivity and improve credibility, brands must further develop each aspect of their digital marketing. With...

In this piece, we are going to outline the roles needed within a digital marketing team, as well as two roles your team is probably...

There’s something tragically ironic about most online marketers. Our job revolves around convincing people to do something, but we often...

This CMO audit series sets out to provide insight into the six most significant growth drivers in marketing: customer journey, marketing...