How to nurture new vs. existing leads
In my more than 25 years in marketing, I’ve come across countless people who struggle with lead nurturing. In most cases, there isn’t an...
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Align your marketing org in 2018 with intelligent and integrated marketing campaigns
It’s true — your mom and dad’s integrated marketing has no place in modern marketing. From its inception in the 1980s, integrated...
How I raised $55 million without a pitch deck
The assistant looked uncomfortable. I was there for a pitch meeting with the partner. And a pitch meeting meant a pitch deck. Didn’t it?...
Why agency communication needs to pivot from reporting to analysis (and how)
We get paid to deliver upon specific marketing KPIs. In its simplest form, we need to bring the client more revenue and cut their cost...
How to scale local events
There’s no universal tool for finding local events. Many a startup has tried and failed, and now, Facebook and Google are competing to be...
What airlines can learn from smart marketers about the customer experience
customer-centricity — which isn’t a bad thing. I don’t think people realize how astonishing the evolution of the customer journey has...
The new CMO role in digital commerce
Procter & Gamble doing similar cost-cutting. WPP reporting substantial losses. Data showing consumers turn to their phones rather than...
Are you a marketer? You need to be marketing yourself
It’s becoming a huge problem. Executive leaders are constantly looking for new talent with fresh ideas to innovate. In other words,...
CMO audit series, Part 5: The rise of digital assistants
Tough to know where to look on that page, right? Lots of words, lots of nav options, and if you’re not looking for audio equipment, not...
5 futuristic advertising channels and the first rule of advertising dynamics
several hundred ads a day (PDF) as they peruse the internet, watch TV or consume other ad-supported media. Surprisingly, this number has...
The holy grail of engagement starts with your employees
when he told the Kansas City Business Journal, “There are only three measurements that tell you nearly everything you need to know about...
Scale local by thinking vertically: 75 ways to orient a local campaign
There is a difference between local engagement that’s simply there and local engagement that grabs attention: a booth with pamphlets at a...
When marketing to people you think you know, don’t be blinded by your own POV
I was lucky enough to experience totality during the recent full solar eclipse. Despite my knowledge, I could understand why someone...
Why emotion is crucial to create brand advocates — and what you can do about it
Recent research from Forrester provides a potential answer. Last year, the analyst firm found that customer experience (CX) is a key...
Why freelance marketing work could be damaging your personal brand
You also can decide to do as much or as little freelance work as your schedule allows. Though these benefits are nice, the quality of...
3 forward-thinking marketing strategies to scale your startup
It seems there are as many marketing strategies as there are tech startups in Silicon Valley. Marketers are judged on their ability to...
The CMO audit series, Part 4: The convergence of UX and performance marketing
In the old days (2008), creative in the performance marketing world was about banner ads, paid search ad copy, and creating a landing...
5 eternal marketing lessons you can hang your hat on
We digital marketers exist in a fast-paced world, where the rules and strategies change on an almost daily basis. In the past few weeks...
Survey results: Here’s what 376 marketers say is working in online marketing
For entrepreneurs and startup founders looking for new ways to grow their businesses, there’s no shortage of information on the “whats”...
No such thing as a free launch: A launch marketing checklist for multilocation businesses
The response was lackluster. I’d spent time poking around the app and decided where I wanted to order from, only to learn that it wasn’t...
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