In my more than 25 years in marketing, I’ve come across countless people who struggle with lead nurturing. In most cases, there isn’t an...

It’s true — your mom and dad’s integrated marketing has no place in modern marketing. From its inception in the 1980s, integrated...

The assistant looked uncomfortable. I was there for a pitch meeting with the partner. And a pitch meeting meant a pitch deck. Didn’t it?...

We get paid to deliver upon specific marketing KPIs. In its simplest form, we need to bring the client more revenue and cut their cost...

There’s no universal tool for finding local events. Many a startup has tried and failed, and now, Facebook and Google are competing to be...

customer-centricity — which isn’t a bad thing. I don’t think people realize how astonishing the evolution of the customer journey has...

Procter & Gamble doing similar cost-cutting. WPP reporting substantial losses. Data showing consumers turn to their phones rather than...

It’s becoming a huge problem. Executive leaders are constantly looking for new talent with fresh ideas to innovate. In other words,...

Tough to know where to look on that page, right? Lots of words, lots of nav options, and if you’re not looking for audio equipment, not...

several hundred ads a day (PDF) as they peruse the internet, watch TV or consume other ad-supported media. Surprisingly, this number has...

when he told the Kansas City Business Journal, “There are only three measurements that tell you nearly everything you need to know about...

There is a difference between local engagement that’s simply there and local engagement that grabs attention: a booth with pamphlets at a...

I was lucky enough to experience totality during the recent full solar eclipse. Despite my knowledge, I could understand why someone...

Recent research from Forrester provides a potential answer. Last year, the analyst firm found that customer experience (CX) is a key...

You also can decide to do as much or as little freelance work as your schedule allows. Though these benefits are nice, the quality of...

It seems there are as many marketing strategies as there are tech startups in Silicon Valley. Marketers are judged on their ability to...

In the old days (2008), creative in the performance marketing world was about banner ads, paid search ad copy, and creating a landing...

We digital marketers exist in a fast-paced world, where the rules and strategies change on an almost daily basis. In the past few weeks...

For entrepreneurs and startup founders looking for new ways to grow their businesses, there’s no shortage of information on the “whats”...

The response was lackluster. I’d spent time poking around the app and decided where I wanted to order from, only to learn that it wasn’t...