Instead of seeking logical answers based on fact and research, we rationalize half-truths and conjecture as fact. We’re willing to dig in...

The Ask an SMXpert series continues the Q&A segment held during sessions at SMX Advanced 2018 in Seattle. Today’s Q&A is from...

You may have heard the story of a marketing professional at a large consumer goods company headquartered in Cincinnati who famously...

It’s not just Twitter. Facebook, Instagram, Snapchat and other platforms all provide us with short, easily digestible pieces of...

Why? Because the more detailed you are in your branding strategy, the easier it will be to succeed when you execute those strategies....

Blockbuster no doubt made a lot of mistakes on the way to their bankruptcy, and I’m sure that many a business case study has covered...

When was the last time you tried to define or explain a commonly used industry phrase or term? For example, how would you define the...

If a job candidate is interested in your company, he or she will immediately go into research mode and scour the Internet for more...

Talk in the digital advertising space has traditionally focused on Google and Facebook’s digital duopoly, each fighting for more of your...

The cannabis industry is one of the fastest-growing in the US, with a diverse and exciting startup landscape. And yet, it faces an uphill...

When it comes to business-to-business (B2B) marketing, anyone who has been operating in the space understands it comes with a particular...

Why are experts not that smart? Because experts tend to be and think alike, and thus do not reflect a maximum diversity of opinions; they...

For decades, marketing has been a volume-driven game — more emails, more ad placements and bigger billboards. The goal, of course, is to...

All these traits are wonderful, but they are generic in the sense most employees would classify themselves as having these skills. In my...

It’s “Sales Kickoff” season. The time of year company “keggers” are thrown for every sales org to celebrate (or drown their sorrows...

local reach is difficult to maintain. When we started local sponsorship programs at our company, we used website metrics, such as Moz’s...

In the “new twists” category came AJ Wilcox’ piece — our top column of the year regardless of topic — which explored LinkedIn’s Matched...

To enterprise brand managers, “sponsorships” may mean contracts with professional sports teams or national radio shows. But local...

As we head into the new year, it’s a good time to look back at the marketing trends and tactics that shaped 2017. After all, knowing what...

We have seen a rapid expansion of entertainment and news options for consumers over the past few years. This explosion of options has...