Here’s a fact that might surprise you – women love mobile games. A 2017 Google Play and NewZoo survey [pdf] reported that 65 percent of...

There are a lot of important things that marketers, businesses, manufacturers and anyone else with something to sell need to know about...

In a competitive and increasingly online environment for brands, SEO matters more than ever. One-third of U.S. consumers in 2018 started...

The introduction of the General Data Protection Regulation (GDPR) this year started a ripple of privacy legislation across the globe,...

Mobile 2019 mobile marketing predictions from industry veterans Augmented reality will continue to give marketers the ability to layer on...

A few months ago, the internet had a mild freak out when Netflix started showing users commercials for other video content between...

Whether the discussion centers around lead quality, buyer personas or content, there seems to be a never-ending battle between sales and...

All year long, digital marketing experts share their in-depth knowledge and timely advice to help others. Here’s a look at the ten most...

It’s difficult not to be awed by the LUMAscape, both in its growth rate and in the level of innovation that it represents. Consider this:...

For companies in the marketing industry, expanding your footprint is the name of the game. To penetrate new markets and broaden your...

Just as our bodies need a balanced diet, exercise and regular check-ups to stay in optimum condition, data needs routine maintenance,...

Whether you love or hate Bill Belichick, it’s undeniable that he is one of the best NFL coaches of all time. He has over 275 career wins,...

People have been telling stories for thousands of years, and the elements of what makes a good story have changed precious little in that...

Frozen in place, alert and quietly breathing the eight-foot Perentie lizard sizes me up. The only discernible movement is an opaque...

Facebook has undergone a tumultuous period of self-examination in 2018 with the departure of the founders of WhatsApp and Instagram just...

The day sparked numerous questions. What does the landscape look like for digital co-op today? How can retailers and their partners avoid...

The continued success of Account-Based Marketing depends not only deploying on the right technology, but also having the right processes...

Nobody likes the idea of being “marketed to,” but developers especially are inherently allergic to marketing. Try traditional marketing...

Bid caching and bid stacking practices have sparked a debate on the supply side, with several platforms recently signing a joint letter...

“My writers are inconsistent.” “How do I know if a writer ‘gets’ SEO?” As someone who’s deeply immersed in the world of search...