When it comes to affiliate marketing, 2013 was quite an interesting year. Some of the biggest milestones included a record-breaking...

This year was all over the map in terms of consumer optimization and conversion trends. Crowdfunding was propelled into the next...

I hear a lot of buzz about influencer marketing — how it has evolved, how it comes in different flavors and how brands are using it — but...

Businesses today are infusing their brand presence into every corner of the media and marketing landscapes. As digital channels continue...

But what about after they convert? Are you spending as much time improving your “thank you”? Today’s consumer expects to be delighted at...

This includes everything from capitalizing on mobile’s first true holiday to investing more in programmatic as that trend ramp steepens...

I know this article is a little outside the Marketing Land wheelhouse (I was actually told that by one of the amazing editors here, and I...

Oreo. Starbucks. American Express. Dell. These are brands that come to mind when the topic of real-time marketing (RTM) arises — as it...

All of the buzz about digital marketing has left an old, familiar and still viable marketing medium in the dust: offline programs. The...

Did you know that a whopping 79 percent of leads never convert? 79 percent! That is 4/5ths of your potential revenue down the drain. All...

But then the rest of the company hears about it. Eyebrows rise. Arms cross. People get worried and — BAM — bye, bye big idea. It happens...

Digital Distress: What Keeps Marketers Up at Night? [PDF]. It was an online study of 1,000 marketers, including both digital marketers...

The digital industry is at a crossroads as social, mobile, display and search advertising become increasingly essential to marketing...

We all understand the importance of transparency — this past year alone, we’ve seen the titans of tech have transparency wars, and Google...

For years, it was commonplace for traditional marketing campaigns to require 90-day planning cycles — at a minimum. More recently,...

In recent years, marketing has changed dramatically. Back in the old days, one annual planning meeting to create a go-to-market strategy,...

There’s nothing like the August sunshine to bring out a creative spark to drive your holiday campaigns! If you’re like most e-commerce...

Omnicom and Publicis merger has everyone talking, but what (if anything) does this mean for the digital ad world? Who will be the winners...

Over the past couple years, it’s become clear that ad marketing and media folks  are more readily identifying themselves as data-driven...

Not so long ago in 2005, less than 50% of online users were located in developing markets. Fast-forward to today, and you’ll find that...