One of the overarching trends in our industry is that marketing is shifting from being in the business of delivering communications —...

It happens. We get busy and all of a sudden we realize that the words we’ve been using to talk about our products or brand internally...

You may have heard murmurs about the newly released IBM study, “Stepping up to the challenge: How CMOs can start to close the...

There are a few “signs of the times” that most retailers would agree on: Online sales as a percentage of total sales is growing for all...

As marketers, we’re always striving to get the most from our budget without compromising the brand or the customer’s experience — not an...

I’m often asked by business owners about online marketing best practices. They want to know what will help them gain an advantage over...

Today’s marketers are laser-focused on targeting. It makes sense — the idea of picking out who is most likely to buy your product is the...

Your company makes money by scaling what you do and limiting the costs associated with whatever you provide. With any product or service,...

James Carville’s famous slogan, “It’s the economy, stupid,” coined during Bill Clinton’s successful 1992 Presidential campaign. The...

With 54 inches of snow so far in New York this year, we have officially broken into the top ten worst winters on record. It’s been one...

Take these two groups of words: “High octane,” “shine adrenaline,” “super-charged.” “Fortified,” “amino acids,” “neutralize.” Funnily...

No matter your side of the business, you’ve been conditioned like the rest of us to strive for long-term engagement. If you’re an agency,...

Small business owners don’t typically have the time or resources to design and execute cutting-edge marketing strategies; that’s the way...

It’s not hard to understand why silos lead to a weakened brand impact. Today’s customers shift between marketing channels within moments,...

Being a CMO is… well, a lot of things: amazing, hard, exhausting, fun, challenging and about a million other adjectives. While I’ve only...

You visit your favorite retailer’s website. Upon your arrival, the site drops cookies on your browser. Next thing you know, you’re seeing...

Over the past few months, I’ve had the opportunity to help a few prominent manufacturers strategize direct-to-consumer e-commerce...

Let’s face the facts: customer lifecycle marketing is hard. Traditionally, the acquisition stage of the customer funnel kept marketers...

It’s never been easy to keep up with business and marketing trends. Conflicting information abounds online, and new digital tools arrive...

Even fairly recently, a marketer or agency might tell you that the top focus of the media lead was to build and optimize the right plan...