Fahad HJun 14, 20194 min readThe analytics market is consolidating. What does this mean for marketers?The martech world is shrinking as fast as it’s growing. The global big data analytics market was valued at $8.5 billion in 2017, but the...
Fahad HJun 7, 20194 min readHow to combat marketing’s greatest enemy: TimeIn recent days I’ve started thinking about our second half of 2019 plan and came across an old file, a 2018 planning deck. I looked...
Fahad HJun 4, 20195 min readI got mansplained and it changed my marketingThis column will be tough for me to write because, after 20 years of being in marketing, something happened to me that changed the way I...
Fahad HMay 15, 20194 min readTurning objective data into creative marketingMarketing is a vast, often turbulent topic. It becomes even more daunting when you take out the analytical aspects and toss in words like...
Fahad HMay 6, 20194 min readDéjà vu! CMOs are bringing back always-on marketingInertia. Momentum. Mojo. We try to build and capitalize on these powerful forces every day to change and accelerate the initiatives that...
Fahad HApr 30, 20195 min readHow connected are you to your brand’s customer service?My last post here generated some great conversations with readers, especially among people who wanted to go deeper into the concept of...
Fahad HApr 29, 20193 min readScreening the screenless: Marketing’s next frontierI’ve caught myself a few times in recent weeks – sitting at my desk and flipping between looking at my computer screen and my phone in...
Fahad HApr 22, 20193 min readHere’s how you build creative video experiences for a multi-screen worldCreative has changed. Gone are the days when a brand could sink all of its heart, soul and budget into a single creative experience –...
Fahad HApr 19, 20193 min readHow National Public Radio reinvented itself for an on-demand audienceMeg Goldthwaite, Chief Marketing Officer at National Public Radio, took the stage at MarTech in San Jose on April 4 and offered a lively...
Fahad HApr 17, 20195 min readBuilding and scaling global SEO Centers of ExcellenceWider spread internet adoption and mobile use worldwide are opening up lucrative new markets in Latin America, China and the rest of...
Fahad HApr 12, 20194 min readContent alone is not going to win the streaming war. Here’s whyNetflix will announce its Q1 ’19 earnings on Tuesday – when we’ll know for sure if its subscription price hike was a good business move...
Fahad HApr 2, 20195 min readUnstoppable trends every B2B marketer must embrace to drive growthGlobal economic uncertainty is lurking in the shadows and it’s coming for all of us. This ghost lingers, but it’s not deterring B2B teams...
Fahad HMar 26, 20194 min readWhat marketers need to understand about fines under the new California Privacy ActIt did not take long for the Golden State to borrow a page from the European Union’s consumer privacy rule book. And because of this,...
Fahad HMar 22, 20195 min readCognitive biases: How to get people to prefer your businessMost of us like to believe that we’re inherently logical people, especially when it comes to purchasing decisions. However, we’re not...
Fahad HMar 21, 20194 min readReaching the elusive digitally-driven millennial consumerNielsen describes the millennial generation as today’s “most coveted consumer demographic from a marketer engagement perspective,” and...
Fahad HMar 18, 20193 min readWhy digital out-of-home should be integrated into your 2019 marketing mixDigital outdoor advertising has increased 35 percent since 2010 according to PricewaterhouseCoopers, and is projected to overtake...
Fahad HMar 13, 20194 min readTV ad platforms have some catching up to doPredictions about the future of TV abound – and with good reason. The average American spends early a third of their waking hours...
Fahad HFeb 27, 20193 min readYoutube and youth advertising: Oversight and transparency for our newest babysitterIn today’s world, consumers are (rightly) pushing for companies to be more thoroughly regulated. Transparency has become increasingly...
Fahad HFeb 21, 20194 min readTaking your digital advertising in-house? Start with the right people and techTransparency and attribution are two topics that continue to end up on marketers’ agendas. Do we have visibility into how ads are...
Fahad HFeb 20, 20193 min readMarketers, campaign success depends on actually identifying your goalsDigital marketing is more accountable than ever, but results only matter if they map back to a specific goal. That may seem obvious, but...
