The analytics market is consolidating. What does this mean for marketers?
The martech world is shrinking as fast as it’s growing. The global big data analytics market was valued at $8.5 billion in 2017, but the...
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How to combat marketing’s greatest enemy: Time
In recent days I’ve started thinking about our second half of 2019 plan and came across an old file, a 2018 planning deck. I looked...
I got mansplained and it changed my marketing
This column will be tough for me to write because, after 20 years of being in marketing, something happened to me that changed the way I...
Turning objective data into creative marketing
Marketing is a vast, often turbulent topic. It becomes even more daunting when you take out the analytical aspects and toss in words like...
Déjà vu! CMOs are bringing back always-on marketing
Inertia. Momentum. Mojo. We try to build and capitalize on these powerful forces every day to change and accelerate the initiatives that...
How connected are you to your brand’s customer service?
My last post here generated some great conversations with readers, especially among people who wanted to go deeper into the concept of...
Screening the screenless: Marketing’s next frontier
I’ve caught myself a few times in recent weeks – sitting at my desk and flipping between looking at my computer screen and my phone in...
Here’s how you build creative video experiences for a multi-screen world
Creative has changed. Gone are the days when a brand could sink all of its heart, soul and budget into a single creative experience –...
How National Public Radio reinvented itself for an on-demand audience
Meg Goldthwaite, Chief Marketing Officer at National Public Radio, took the stage at MarTech in San Jose on April 4 and offered a lively...
Building and scaling global SEO Centers of Excellence
Wider spread internet adoption and mobile use worldwide are opening up lucrative new markets in Latin America, China and the rest of...
Content alone is not going to win the streaming war. Here’s why
Netflix will announce its Q1 ’19 earnings on Tuesday – when we’ll know for sure if its subscription price hike was a good business move...
Unstoppable trends every B2B marketer must embrace to drive growth
Global economic uncertainty is lurking in the shadows and it’s coming for all of us. This ghost lingers, but it’s not deterring B2B teams...
What marketers need to understand about fines under the new California Privacy Act
It did not take long for the Golden State to borrow a page from the European Union’s consumer privacy rule book. And because of this,...
Cognitive biases: How to get people to prefer your business
Most of us like to believe that we’re inherently logical people, especially when it comes to purchasing decisions. However, we’re not...
Reaching the elusive digitally-driven millennial consumer
Nielsen describes the millennial generation as today’s “most coveted consumer demographic from a marketer engagement perspective,” and...
Why digital out-of-home should be integrated into your 2019 marketing mix
Digital outdoor advertising has increased 35 percent since 2010 according to PricewaterhouseCoopers, and is projected to overtake...
TV ad platforms have some catching up to do
Predictions about the future of TV abound – and with good reason. The average American spends early a third of their waking hours...
Youtube and youth advertising: Oversight and transparency for our newest babysitter
In today’s world, consumers are (rightly) pushing for companies to be more thoroughly regulated. Transparency has become increasingly...
Taking your digital advertising in-house? Start with the right people and tech
Transparency and attribution are two topics that continue to end up on marketers’ agendas. Do we have visibility into how ads are...
Marketers, campaign success depends on actually identifying your goals
Digital marketing is more accountable than ever, but results only matter if they map back to a specific goal. That may seem obvious, but...
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