Fahad HApr 15, 20156 min readKey Traits Employers Look For In Upcoming Marketing StarsSince 2015 is the year Millennials will overtake Baby Boomers as the nation’s largest living generation, one would assume that you’d have...
Fahad HApr 13, 20156 min read12 Ways To Make Your Most Important Brand Ambassadors — Your Employees — More ProductiveWhen it comes to startup ventures, employees are a big part of your brand — they’re brand advocates, they represent your company in...
Fahad HMar 19, 20157 min readThe Enmeshing Of Marketing & Product Development: Dispatch From SXSWiThere’s no doubt that marketing is crossing over into a variety of other business functions — customer service, sales, human resources,...
Fahad HMar 19, 20156 min readWho Will Survive The Performance Marketing Revolution?Performance marketing agencies are dying. No, this isn’t one of those posts like the ones we’ve been seeing for the last five or six...
Fahad HMar 16, 20155 min read7 Proven Ways To Stay Motivated When Working From Home As A Marketer (Or Anything Else!)As many marketing consultants and freelancers know, there’s nothing like working from home. The flexibility and autonomy can’t be beat...
Fahad HMar 13, 20153 min readHow David Can Take Goliath With Digital Marketing Every TimeLess is more. Small is beautiful. Content is king. Automation rules. If you take any cliché and tie it in with a cloud full of the latest...
Fahad HMar 12, 20153 min readThe Symbiotic Relationship Between Customer Loyalty & AdvocacyIn a SaaS business, customer loyalty is vital to your company’s success. Many businesses won’t turn a profit in the first few months — or...
Fahad HMar 10, 20154 min readAll Your Marketing Data Belongs To Google & Facebook — Will You Keep It There?Google and Facebook are in an arms race to provide the best ad tech they can to advertisers, and they’re willing to do it for little to...
Fahad HMar 2, 20154 min readWhat Every Marketer Needs To Know About Digital Rights ManagementWho owns the rights to the creative works you’re using? Compliance with copyright and license agreements for creative content is...
Fahad HFeb 23, 20154 min readHow Marketers Can Drive Seasonal Sales With Intent DataEach year, marketers look forward to seasonal promotions to drive a spike in sales. Prior to each event — whether it’s the Super Bowl,...
Fahad HFeb 13, 20156 min readTips To Dramatically Improve Your Recurring Billing ProgramRecurring billing is the holy grail of SaaS (Software as a Service) revenue. I advise any startup with SaaS to implement recurring...
Fahad HFeb 10, 20154 min readHas The Attribution Pendulum Swung Too Far Away From Search?What’s good for the goose… Though I am a search engine marketer (SEM) at heart, I’m willing to admit that last-click attribution gives...
Fahad HFeb 3, 20153 min readExploring The Cutting-Edge: Predictive Marketing AnalyticsPredictive analytics is not new. At least the concept has been around for years. Marketers have historically tried to use past...
Fahad HFeb 2, 20159 min readDon’t Go Into Web Marketing Blind — Use Checklists!Some people are just checklist people. I’m one of them. I do everything from a checklist. I have a chore checklist, a checklist for work,...
Fahad HJan 28, 20155 min read6 Inbound Marketing Techniques Every Business Should UseEvery business needs to do some kind of marketing. But what kind of marketing is the most effective? Most of the conventional marketing...
Fahad HJan 26, 20153 min readDigital Marketing’s Secret Sauce Shouldn’t Be So SecretTransparency is crucial in all relationships — romantic, platonic, familial, and of course the all-important relationship between small...
Fahad HJan 14, 20154 min readCES 2015: The Big Trends That Should Matter To MarketersIn recent years, the Consumer Electronics Show (CES) has become a tech-industry touchstone — a venue where companies from almost every...
Fahad HJan 13, 20155 min read7 Questions Agencies Never Want You To Ask In The Sales ProcessI’ve probably taken close to 500 sales calls with potential clients in my nearly seven years in the agency space, and no two calls are...
Fahad HJan 7, 20153 min readPowered By Technology, The CMO Role Grows UpGrowing up is painful. It is not a simple process. Sometimes it’s easier to avoid maturation and stay right where you are instead. Many...
Fahad HJan 2, 20154 min readHow To Shape Your Personal Brand AttitudeWhen you develop your personal brand, you need to watch your attitude. I don’t mean this in the “shame on you” sense. I’m referring to...
