Since 2015 is the year Millennials will overtake Baby Boomers as the nation’s largest living generation, one would assume that you’d have...

When it comes to startup ventures, employees are a big part of your brand — they’re brand advocates, they represent your company in...

There’s no doubt that marketing is crossing over into a variety of other business functions — customer service, sales, human resources,...

Performance marketing agencies are dying. No, this isn’t one of those posts like the ones we’ve been seeing for the last five or six...

As many marketing consultants and freelancers know, there’s nothing like working from home. The flexibility and autonomy can’t be beat...

Less is more. Small is beautiful. Content is king. Automation rules. If you take any cliché and tie it in with a cloud full of the latest...

In a SaaS business, customer loyalty is vital to your company’s success. Many businesses won’t turn a profit in the first few months — or...

Google and Facebook are in an arms race to provide the best ad tech they can to advertisers, and they’re willing to do it for little to...

Who owns the rights to the creative works you’re using? Compliance with copyright and license agreements for creative content is...

Each year, marketers look forward to seasonal promotions to drive a spike in sales. Prior to each event — whether it’s the Super Bowl,...

Recurring billing is the holy grail of SaaS (Software as a Service) revenue. I advise any startup with SaaS to implement recurring...

What’s good for the goose… Though I am a search engine marketer (SEM) at heart, I’m willing to admit that last-click attribution gives...

Predictive analytics is not new. At least the concept has been around for years. Marketers have historically tried to use past...

Some people are just checklist people. I’m one of them. I do everything from a checklist. I have a chore checklist, a checklist for work,...

Every business needs to do some kind of marketing. But what kind of marketing is the most effective? Most of the conventional marketing...

Transparency is crucial in all relationships — romantic, platonic, familial, and of course the all-important relationship between small...

In recent years, the Consumer Electronics Show (CES) has become a tech-industry touchstone — a venue where companies from almost every...

I’ve probably taken close to 500 sales calls with potential clients in my nearly seven years in the agency space, and no two calls are...

Growing up is painful.  It is not a simple process. Sometimes it’s easier to avoid maturation and stay right where you are instead. Many...

When you develop your personal brand, you need to watch your attitude. I don’t mean this in the “shame on you” sense. I’m referring to...