There’s a new kind of job that’s emerging, blending the skillsets of a marketing expert with that of a data scientist. The “engagement...

Quka / Shutterstock.com If you have any kind of a marketing budget, you’re using paid social advertising. Whatever your vertical or...

At WeddingWire (my employer), we’re no stranger to product launches. When we launched in 2007, we started with one core product: a vendor...

According to a recent study, the average human attention span is now shorter than that of a goldfish. This means that if you are to have...

If you run the typical website, more than half of the people who visit leave in fewer than 15 seconds. If that’s not a red flag to you,...

I’m the CEO of an online marketing agency, and I’m here to tell you that there are a lot of marketing functions you shouldn’t outsource...

A/B testing, email nurturing and other robotic tactics, while measuring our success against a long list of metrics we can’t possibly keep...

Inbound marketing is the cool kid on the block. The number of marketers who state they’re practicing inbound jumped 25 percent between...

My son’s best friend used to love Legos. He built huge spaceships, visited Lego stores, and joined a Lego club. He now wants nothing to...

Ever read a website and think, “How do they do it? How do they know exactly what I’m thinking?” It’s jarring, yet also alluring. You...

This article is part of Marketing Land’s Holiday Retailer series. If you’re like most e-commerce organizations, you’re already deep into...

At the beginning of each new year, you see a bunch of articles on marketing “trends” for the upcoming year — things that are supposedly...

I’ll come right out and confess it — I love my phone, but I haven’t found it to be “part of me” the way some people have. At risk of...

One of the most common questions we get from clients and prospects is this: “Are we spending our money on the right advertising...

The most frequent request we get from clients is to provide innovative solutions to their business objectives — which is challenging, but...

Known only a few years ago as “digital” consumers, today’s customers are now “always on” thanks to the ever-increasing use of multiple...

There was a time when content was king, when content ruled the airwaves and was the hook by which brands fished for consumers. But today,...

We find ourselves two years in to the highly touted release of Universal Analytics (UA). As we look at the analytics landscape, there’s...

Businesses need to create new content at an unprecedented rate. Seventy percent of B2Bs are creating more content than they did just one...

Email is the clear leader of the pack in the online marketing world. With its high engagement rate and ROI, email is an obvious marketing...