I recently spoke at the Internet Marketing Association’s annual conference on the topic of innovations that give consumers more time (and...

I guess I would be less surprised if the group were all recent college grads, but there were some very seasoned marketers in the crowd —...

It’s a marketer’s greatest crutch word: strategic. “We need to be strategic.” “Let’s start thinking strategic.” “We gotta approach this...

Some exciting news from the world of advertising earlier this month: DigitasLBI won three Media Plan of the Year (MPOY) awards for its...

Since HubSpot coined the term “inbound marketing” in 2005, many businesses shifted from marketing strategies focused on outbound...

Sixty-two percent of marketers are more than “somewhat stressed,” a WorkFront infographic highlights. Fifty-one percent say they’re...

A recent IBM study (PDF) of 100 enterprise CMOs found that marketers are shifting customer acquisition investment from the top of the...

Just as you can’t build a solid, long-lasting edifice on a foundation of mucky soil, the foundation of the marketing technology stack is...

Measuring campaign performance against frequency of page views and impressions has long been the standard success (and value) metric for...

There was a time when an agency would do everything for its clients. We’re talking soup to nuts. The agency of record would handle all...

One of the great privileges of my job is the opportunity to meet smart CMOs and growth marketers on a regular basis and hear what they...

As brands go, it’s hard to top Apple. Apple’s brand is clear and identifiable and inspires fierce loyalty. It’s both aspirational and...

In many organizations, the line between sales and marketing staff is solidly drawn. Marketing teams take care of getting the word out...

It’s Friday, so Mark the CMO, Fiona the CFO and Shell, a representative of their agency, end the day by heading to happy hour. The casual...

One cool thing about my job is that I get the chance to talk to really smart marketing leaders all the time. And I’m always struck by the...

Online marketers love testing: A/B testing, multivariate, holdouts, incrementality. Heck, before I was married, I’d A/B test my profile...

Today’s marketers face unprecedented pressure to leverage data to deliver relevant and personalized ads, messages and customer...

Let me set the scene: It’s 6:30 p.m. on a Tuesday night. I’m home, my wife’s home, my kids are home. Finally, we can start to wind down...

The cheese moved. The buying process has changed. Technology to support and further that change continues to grow and...

The experience people have with brands today doesn’t have a traditional start and end point. Quite the contrary: The experience a brand...